Meet Aryan Anurag and Divye Agarwal, the co-founders of Bingelabs — the driving force behind the digital presence of India’s top founders, creators, and VCs. From Shradha Sharma to Lightspeed India, they’ve helped scale influence through sharp storytelling, platform expertise, and first-principles thinking. Built on clarity and consistency over trends, Bingelabs is redefining personal branding in the creator economy. In this interview, Aryan and Divye share how depth beats polish, what it really takes to build resonance online, and why the future of social media belongs to those who think beyond algorithms.
From Shradha Sharma’s viral debut to Prashant Desai’s rise, how do you spot stories that will resonate at scale?
Aryan Anurag: I look for stories that capture a genuine transformation, especially the classic “zero to hero” journey. People naturally connect with individuals who have faced real challenges and emerged with purpose. The key to resonance lies in having clarity of intent. Without a clearly defined purpose, personal branding lacks depth.
Take Shradha’s first reel, it was not over-produced or scripted. It was just her being honest about starting out with nothing but belief. That hit hard. Audiences connect deeply with real people who have overcome adversity or risen despite the odds. But a compelling story is not enough. It needs purpose. If a founder says, “I want to share my journey,” I ask, “Why now? And for whom?” Without clarity, even good stories fall flat.
Therefore, depth of knowledge is equally important. When someone truly understands their subject, they do not need scripts, insight flows naturally. Lastly, eective communication amplifies everything. A well-told story does not just inform, it connects and converts.
You’ve scaled the presence of India’s top entrepreneurs. How do you balance short-term virality with long-term brand equity?
Divye Agarwal : I have always believed that short-term virality and long-term brand equity are not at odds;
they are chapters of the same story. Virality brings visibility, but if it is not rooted in the founder’s long-term narrative, it can dilute their positioning.
That is why, before we create anything, we ask one simple question: What do you want to be known for a year from now? Once that is clear, every trend becomes a filter. If something aligns with the founder’s voice, values, and vision, we go for it. If it does not, we skip it – even if it is trending or tempting. This discipline is what helps us stay consistent over time. It is how we convert fleeting views into loyal followers, and loyal followers into long-term advocates.
Much of your success lies in early pattern spotting. What’s one emerging trend in India’s social ecosystem that others are still missing?
Aryan Anurag: I have often sat across from founders or creators during shoots, and the difference is immediately clear. Some rely on polished scripts, while others speak directly from their lived experiences. The latter always hits harder. Depth of knowledge makes all the difference. When someone truly knows their subject, they don’t need to rehearse; their thoughts just flow. You can feel it. When that kind of depth is paired with honest, clear communication, the story leaves a lasting impression. It doesn’t just share information—it makes you feel something.
In a fast-changing landscape, how do you build a team that consistently delivers high-growth outcomes?
Divye Agarwal: In my experience, building a high-growth team has less to do with raw talent and more to do with clarity and ownership. I have seen that when people understand the why behind the work and not just the task, they make sharper, more confident decisions.
I look for that mindset early. I would rather work with someone who is invested in the mission than someone who is just executing a checklist. Extreme ownership is what we hire for. I have seen team members go the extra mile not because they were told to, but because they felt responsible, as if it were their own brand.
And most importantly, we build on trust. People will make mistakes, especially in fast-moving environments. But the goal is to create a culture where mistakes lead to mentorship, not blame. That is how some of our interns have grown into leads because they were given clarity and empowered to take charge. That is where real growth happens.
From your experience, what’s the biggest gap in how personal branding is understood or built in India today?
Aryan Anurag: The biggest gap is that people try too hard to sound perfect instead of sounding real. I see so many creators and founders relying on scripts or repurposed lines they have picked up from somewhere else. But the content that truly lands is the kind that comes from lived experience. It is the stu you did not rehearse, but feel deeply.
I remember a moment with a founder who ditched the script just minutes before filming. He spoke from the heart about a failed product launch. That reel blew up. Not because it was polished, but because it was honest. If you know your subject well, your thoughts flow
naturally. The internet can tell when something is authentic. I always say, trust your brain, not your bullet points. That is where the magic happens.
Divye Agarwal : The real issue is not that people do not create content. It is that they do not start with clarity. Many assume that posting more on LinkedIn or Instagram equals personal branding. But if there is no core message behind it, it is just noise. At Binge, our first question is always simple: What do you want to be known for a year from now? Until that is clear, nothing you post will stick.
Another common trap is mimicry. People copy the voice or style of whoever went viral last week. But personal branding is not about playing safe or sounding familiar. It is about showing up as you. Your lens. Your language. Your story. The biggest gaps I see are a lack of clarity and a lack of differentiation. And those are not creative problems. They are strategic ones. Solve for those, and everything else flows.
