Flipkart, India’s leading e-commerce marketplace, has teamed up with FanCode Shop to offer official sports merchandise. This collaboration introduces a dedicated FanCode Shop within Flipkart’s SuperCoin ecosystem, providing millions of users with seamless access to authentic sports gear. Customers can now purchase merchandise from their favorite teams and leagues using a mix of SuperCoins and other payment options, including cash, making premium sports apparel more affordable and accessible.
Through this integration, Flipkart SuperCoins users will gain direct access to official merchandise from major sporting events and franchises available on FanCode Shop. This includes IPL teams such as Rajasthan Royals, Mumbai Indians, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Delhi Capitals, Lucknow Super Giants, and Sunrisers Hyderabad, along with ICC tournaments like the World Cup and Champions Trophy, among others.
As part of the partnership, Flipkart customers can enjoy a flexible payment model, allowing them to redeem SuperCoins for up to 50% of a product’s price while paying the remaining balance through cash or cash on delivery (COD). This enables users to maximize their savings by using SuperCoins to cover up to half of their purchase cost.
Gaurav Arora, Vice President of Payments and SuperCoins at Flipkart, shared his thoughts on the partnership:
“At Flipkart, we continuously innovate to enhance the SuperCoins ecosystem, providing customers with greater value while shopping. Our collaboration with FanCode Shop is perfectly timed to offer sports fans a rewarding way to buy official merchandise while maximizing their savings with SuperCoins. By expanding the usability of SuperCoins, we are reaffirming our commitment to making premium products more accessible, ensuring affordability and flexibility for our customers.”
Prasana Krishnan, Co-founder of FanCode, added:
“At FanCode Shop, our goal has always been to make official sports merchandise widely accessible to fans across India. Partnering with Flipkart SuperCoins marks a significant milestone in this journey, allowing millions of Flipkart users to purchase authentic team gear with added affordability. This makes FanCode Shop the first platform to integrate official sports merchandise within Flipkart’s SuperCoins ecosystem, expanding our reach and enabling fans to support their teams in a seamless and rewarding way.”
Read more: £2.4 Billion on Mother’s Day Gifts: Who Will Win Brit’s Attention — Niche Platforms or Super-Apps?
