INDIA, Bengaluru, 19th November 2025 – Razorpay, India’s Leading Full-Stack Payments and Banking Platform for Businesses, announced the launch of its cross-border payments campaign, ‘Get Paid, Not Played’, aimed at driving awareness around the hidden fees, opaque processes, and friction that global ecommerce exporters, SaaS companies, agencies, and freelancers face while receiving international payments. As a homegrown company built for India’s globalising economy, Razorpay is addressing these challenges head-on by solving real problems for India’s global business and freelancer community, empowering them to retain more of their hard-earned income and thrive globally.
Even as India’s global exports surge, from design studios in Pune and SaaS teams in Bengaluru to exporters in Jaipur and freelancers in Ahmedabad, the experience of receiving international payments continues to be a cumbersome, friction-heavy process. India exported over US$825 billion in goods and services last year and is on track to cross US$1 trillion by FY26. Yet the online payment systems supporting these exporters are still catching up to the evolving needs of Indian businesses and freelancers, creating avoidable friction at a time of unprecedented global opportunity.
Hidden charges silently cut into profits; delayed settlements affect cash flow, slowing down everything from payroll to inventory, and endless documentation like FIRC, shipping bills, and IEC often overwhelms lean teams, forcing them to spend more time chasing compliance than serving global customers. Against this backdrop of outsized opportunity, the struggle to get paid smoothly remains one of the biggest roadblocks holding Indian businesses and freelancers back.
Conceptualised and crafted by Razorpay’s in-house team, and brought to life with the power of AI, the ‘Get Paid, Not Played’ campaign shines a light on these industry-wide challenges, reinforcing the need for a payments experience that gives Indian businesses the clarity and control they deserve in today’s global marketplace.
To address these realities, Razorpay’s international payments suite enables Indian sellers and freelancers to get paid like locals in global markets, whether through global cards, Apple Pay, or bank transfers in USD, GBP, EUR, and more across 130+ supported currencies. With this, businesses and freelancers benefit from:
Commenting on the launch, Apuarv Sethi, Senior VP of Marketing at Razorpay, said, “Behind India’s surge on the global stage lies a simple truth: receiving an international payment is still far harder than it should be. What struck us is how much emotional and financial fatigue sits behind something this fundamental. ‘Get Paid, Not Played’ was born from that reality, the late nights, the lost income, the helplessness of not knowing where your money went. This campaign is a promise that we’re here to fix that, so their ambition doesn’t get undercut by systems that aren’t built for them.”
India’s next wave of growth will come from businesses that serve global customers from every corner of the country. Razorpay’s International Payments suite is built to accelerate that movement, ensuring that cross-border payments are no longer a barrier but a catalyst. By offering transparent pricing, faster settlements, and intelligent global routing, Razorpay aims to empower a generation of Indian businesses to scale internationally on their terms, without being held back or “played” by legacy processes.
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