National, November 2025: FCB Ulka, part of the FCB India network, has been appointed as the creative agency on record for two of India’s most trusted personal care brands — Bajaj Almond Drops Hair Oil and Bajaj No Marks from the house of Bajaj Consumer Care.
The win follows a multi-agency pitch, solidifying FCB Ulka’s role as the strategic and creative partner for both brands. Under this mandate, the agency will lead integrated brand communication across platforms, driving Bajaj Consumer Care’s mission to strengthen brand relevance and accelerate growth in India’s competitive beauty and personal care segment.
Speaking about the partnership, Sanath R Pulikkal, Chief Marketing Officer, Bajaj Consumer Care, said:
“We’re thrilled to welcome FCB Ulka as our creative partner for Bajaj Almond Drops. Their strategic depth, creative excellence, and understanding of evolving consumer narratives make them an ideal collaborator as we take the brand into its next chapter. This was clear during the pitch process where FCB ULKA demonstrated the ability to look beyond the current and deliver impactful campaigns to propel the brand. We look forward to crafting compelling stories that resonate & engage with today’s audience while staying true to the legacy of trust and care that Bajaj Almond Drops represents.”
Adding to this, Kulvinder Ahluwalia, Chief Executive Officer, FCB Ulka, shared:
“This win marks a homecoming for us at FCB Ulka, having partnered with Bajaj Almond Drops Hair Oil in the early 2000s during a defining phase of its growth story. Bajaj Almond Drops and Bajaj No Marks are legacy brands that have earned the trust of millions over the years. We’re excited to bring FCB Ulka’s strategic and creative capabilities to help shape their next chapter — building on the strength of their heritage while unlocking new relevance in today’s evolving beauty and personal care landscape.”
With this new collaboration, FCB Ulka aims to leverage its data-driven creativity and strategic storytelling to strengthen Bajaj Consumer Care’s connection with the modern consumer while upholding the timeless values of trust, quality, and care that define the brand.
This partnership underscores FCB Ulka’s continued leadership in shaping impactful narratives for India’s most loved consumer brands, driving meaningful engagement and measurable business outcomes.
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