Ad Network Appoints George Barsoum as Deputy CEO & COO

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Extend The Ad Network, a prominent marketing and communication firm based in Riyadh, has announced the appointment of George Barsoum as their new Deputy CEO and COO.

With an extensive career spanning over 26 years in the communications sector, Barsoum has held senior leadership positions at several leading multinational agencies, including Leo Burnett and JWT (currently VMLY&R). Most recently, he served as the MENA CEO of VMLY&R.

Engr. Abdulaziz Al Babtain, CEO of Extend Group, expressed his strong belief that Barsoum’s leadership will significantly enhance the company’s growth and innovation efforts across all areas.

This appointment underscores Extend Group’s dedication to attracting top-tier industry professionals with comprehensive regional and global experience, aiming to reinforce their status as a premier entity in the marketing and communication industry

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.