Published on: July 21, 2026
EssenceMediacom has successfully retained Uber’s Asia-Pacific media business after a competitive regional review, extending a partnership that has been in place since 2017.
The regional account continues to be led by Sydney-based Client Managing Partner Maddison Keogh, who joined the agency last year. EssenceMediacom manages more than $200 million in media billings for Uber across the APAC region.
The agency’s regional operating model spans Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. Uber’s APAC media operations have been managed from Sydney since the agency successfully defended the business during the previous review in 2023.
“We’re incredibly proud to continue our partnership with Uber across APAC,” EssenceMediacom’s CEO Pippa Berlocher said.
“Working together across such diverse and fast-moving markets has shaped a strong, trusted partnership. By bringing together data, technology, creativity and human ingenuity, and by consistently showing up for each other as a connected team, we’re unlocking new opportunities to ignite what’s next for Uber.”
Lee Walsh, Global Head of Media at Uber, added: “Following a thorough RFP process, we’re delighted to continue our partnership with EssenceMediacom. Their team demonstrated they are the best fit to support our ambitions across APAC.
“Their deep local market expertise, strong strategic thinking, and clear understanding of our business stood out throughout the process. We were particularly impressed by their vision for how data, technology and AI can help accelerate our next phase of growth.”
The renewed appointment comes on the back of Uber’s successful awards season in 2026, with its ‘Backseat Arcade’ campaign earning recognition across Festival of Media APAC, Festival of Media Global, Cairns Crocodiles and the MFA Awards, securing multiple wins and shortlist appearances.
Read more: Just Eat Takeaway.com selects EssenceMediacom as Global Media Partner
