This expansion enhances Equativ’s retail media capabilities and expands upon the company’s recent merger with Sharethrough, which created one of the largest global independent ad marketplaces. With more than 20 years of experience in adtech, Equativ, present in 18 countries, has also established strategic relationships with the largest international advertising agencies, premium publishers, and Fortune 500 brands. The acquisition marks a major step forward in Equativ’s commitment to innovation and growth within the retail media sector, expected to capture $166 billion globally by 2025[1]. Kamino Retail’s flexible and interoperable solutions, combined with Equativ’s adtech expertise, now enable retailers to benefit from a centralized technology platform that brings together the best of on-site and off-site monetization with access to all demand sources, including programmatic.
For retailers: a complete suite of on-site and off-site solutions.
Through this acquisition Equativ and Kamino Retail provide retailers with a comprehensive, independent, and transparent suite of solutions that fully unlocks the potential of their advertising space and shopper data.
The combination of the two technologies allows retailers to reach the full potential of their retail media program:
Read more: Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers
For agencies and brands: simplicity and performance
Agencies and brands will also benefit from Equativ’s newly-enhanced on-site and off-site retail media capabilities, which include:
“The acquisition of Kamino, alongside our recent merger with Sharethrough, reinforces our commitment to driving innovation and strategic growth within key sectors of the digital advertising landscape,” says Arnaud Créput, Equativ’s CEO. “This integration of shared strengths allows Equativ to provide even stronger value for our partners. Offering access to a comprehensive, transparent, results-driven, and ever-expanding suite of solutions ensures we can both continuously cater for evolving needs and enhance our position in the global ad market.”
“More than a choice, this strategic acquisition was an obvious choice for us! Equativ’s proven off-site technology suite, combined with Kamino Retail’s expertise and unique platform, allows us to provide our customers with ever more efficient, agnostic, interoperable and integrated solutions.” says Elie Aboucaya, co-founder of Kamino Retail.
“Equativ’s global presence, combined with their strategic partnerships, provides a significant boost to our international deployment and our technological roadmap.” adds Marianne Schneider, co-founder of Kamino Retail.
Jean-Baptiste Salvin, Partner at Bridgepoint Development Capital, adds:
“We are thrilled to support Equativ’s acquisition of Kamino Retail, a pivotal move that combines Equativ’s programmatic advertising expertise with Kamino’s cutting-edge retail media solutions. We are confident that this collaboration will unlock significant value for retailers and stakeholders alike, reshaping the future of programmatic advertising with a unified, results-driven approach.”
