Equation Media, a media agency owned by The Network Communication Group, has appointed Fadi Zeidan as regional managing director, indicating the agency’s continued focus on delivering innovative media solutions that drive business results throughout the MENA region. Zeidan will oversee operations and growth throughout the MENA region in this new role, which will allow him to lead the agency’s strategic direction.
Zeidan brings a wealth of knowledge to his new position at Equation Media thanks to his more than 20 years of experience in media and marketing communications. His expertise in the field is multifaceted, ranging from performance marketing to strategic planning, and he has led both domestic and international brands to success. Zeidan oversaw a staff of thirty professionals in his previous role as Initiative MENA’s regional business lead. His leadership was crucial in combining media strategies that complemented corporate goals, which in turn resulted in a notable expansion of the company.
Zeidan has worked with brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSM, Nakheel, Samsung, and Emirates, among others, which he claims have given him the skills and insights necessary to navigate the changing media landscape. In order to produce quantifiable outcomes for Equation Media’s clients, Zeidan intends to prioritize data-driven insights, encourage creativity, and guarantee accuracy in audience targeting in his role as regional managing director.
Roger Sahyoun, Chairman of The Network Communication Group, stated,
“Fadi’s appointment underscores our commitment to growth and transformation.”
Zeidan also shared his excitement on his joining the organization. He said:
“The agency’s commitment to innovation and excellence aligns perfectly with my values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients.”
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