EMGEE Group Names BigBrandTheory as its Branding Agency

EMGEE GROUP, the real estate developer, has appointed BigBrandTheory (BBT) as its official branding agency. BBT will create a comprehensive branding strategy that includes rebranding EMGEE Group and creating communication for all upcoming luxury projects, with an emphasis on strategic innovation and creativity. This includes coming up with creative ideas, media campaigns, digital marketing, making a brand film, and marketing materials.

EMGEE Group appoints BigBrandTheory as the official brand agency

Having worked in the luxury real estate industry for more than 30 years, EMGEE has raised the standard for luxury living with its unique combination of cutting-edge technology, stellar innovation, and sharp design aesthetics. The company has built over 3 million square feet of residential and commercial space in Mumbai, Lonavala, and Goa, and it has become one of India’s top developers of luxury real estate, specializing in branded resorts and residences. With exceptional knowledge, driven by creativity, human-centeredness, and teamwork, and collaborating with esteemed international partners in the building and architecture ecosystem, including architect Sanjay Puri.

BigBrandTheory – India’s leading design studio

BigBrandTheory (BBT), widely regarded as the leading design studio in India, has over twenty years of unparalleled experience, an impressive award-winning record, and specializes in creating unique brand identities and stories for a global clientele. The agency’s goal has always been to create iconic brands by telling compelling stories that will have lasting impact and relevance. BBT has worked on a variety of projects, including corporate rebranding, government initiatives, and major brand makeovers.

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Here’s what they said

Commenting on the agency’s appointment, EMGEE Group’s Founder & CMD Mudhit Gupta, said, 

“We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

Pravin Shah, Founder, BigBrandTheory, commented

“We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

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