Leading full-stack marketing and growth firm in India, DViO, recently announced the opening of a new specialty vertical aimed at growing businesses with a focus on sustainability and net-zero goals. This vertical covers sectors like recycling management, sustainable fashion, and e-mobility. By forming a partnership with Attero, a recycling company that specializes in lithium-ion batteries and e-waste, DViO has successfully launched this vertical. This expansion is aimed at sectors such as waste management, eco-fashion, and electric vehicles.
DViO and Attero have agreed to a partnership in which Attero will benefit from developing and implementing a comprehensive digital growth strategy by DViO. The plan seeks to increase awareness of Attero’s technology and how it helps position the company as a top “urban green metal miner.” It will also prioritize growing business and consumer demand for green metals and e-waste collection, encouraging responsible recycling of lithium batteries and increasing demand for its recycled materials. Additionally, it will concentrate on scaling its Extended Producer Responsibility (EPR) and IT Asset Disposition (ITAD) services.
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Mayank Sinha, head of marketing and Selsmart (direct to consumer business) said,
“At Attero, our goal goes beyond business—it’s about pioneering a sustainable future. We champion the circular economy, ensuring resources are reused responsibly. Our commitment to EPR compliance sets industry standards, driving environmental stewardship. By enhancing our brand visibility through our strategic partnership with DViO, we aim to inspire others to join us in innovating, recycling, and leading the charge towards a greener tomorrow.”
DViO founder and CEO Sowmya Iyer added,
“We’re excited to partner with Attero in their sustainability and e-waste recycling mission. At DViO, we believe digital innovation can drive positive change. Our comprehensive strategy will not only help Attero reach its objective but also set a new benchmark for sustainable industry practices. This collaboration is a significant step towards a greener future, and we’re proud to support Attero in becoming the world’s leading urban green metal miner. DViO’s entry into the carbon-conscious market reflects our commitment to partnering with sustainable businesses for long-term success.”
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