October 08, 2024: Diageo, a global leader in beverage alcohol, has strengthened its creative mandate with Enormous Brands, one of India’s leading advertising agencies. Over the past year, the partnership has yielded good results, with several high-impact campaigns across channels that have not only enhanced brand visibility but also deepened consumer engagement. This renewed mandate reaffirms Diageo’s confidence in Enormous Brands’ creative vision and strategic approach.
As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions.
As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.
There is a fast forward movement amongst Indian consumers towards premiumization. The old established codes of consumptions are changing rapidly and Diageo India is geared up to set new norms. Enormous will partner the brands to reframe category codes and unlock new growth opportunities.
Read more: Shweta Jain Decides To Move On From Diageo
