Zepto, a rapidly expanding consumer internet company, has announced that Devendra Meel has been promoted to chief business officer since July 2024. Devendra will lead category management and cultivate brand alliances in this crucial position, guaranteeing the best possible selection, cost, accessibility, and expansion of all essential categories on the platform.
At Zepto, Devendra has led the company with innovative projects and a strategic vision that perfectly complements the company’s aggressive expansion goals. Devendra, an IIM-Bangalore alumnus, oversaw special initiatives at Zomato and Jio before joining Zepto.
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Aadit Palicha, co-founder and CEO, Zepto, shared,
“Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M+ subscribers today. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time.”
Reflecting on his new role, Devendra Meel shared,
“Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth. For those excited by such prospects, our business team is actively hiring across various roles.”
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