LG Electronics, a well-known brand in India’s consumer electronics industry, has given Dentsu X India the digital media mandate. This important account was chosen after a competitive multi-agency pitch. The account will be run out of the agency’s New Delhi office.
According to the mandate, dentsu X, dentsu India’s data and technology-driven agency, will provide a wide range of digital media solutions for the brand. It will provide a comprehensive suite of solutions for LG Electronics’ B2B and B2C websites. This will include online marketing plans across social media platforms, content creation, influencer marketing, media planning, and buying, analytics, and full-funnel management.
This partnership demonstrates Dentsu X’s dedication to maintaining the brand’s integrity and transparency. Through creative and compelling brand strategies, the agency will be crucial in amplifying and growing the brand’s digital footprint. Densu X seeks to provide revolutionary digital-first experiences, boosting business growth and securing LG Electronics’ position as the industry leader in consumer electronics by utilizing its experience in Media, Tech, Data, and Content.
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Commenting on the partnership, Jose Leon, CEO, dentsu X India said,
“We are thrilled to welcome LG Electronics onboard. This strategic win aligns perfectly with dentsu X’s digital-first and data-driven approach. Our objective is to enhance LG’s digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry.”
Anita Kotwani, CEO, Media South Asia, dentsu added,
“We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG’s blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X’s goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving its business objectives and further strengthen its industry leadership.”
Jae Hyung Jun, Head – Corporate Marketing, LG Electronics India commented,
“We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X’s innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG’s connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”
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