Dentsu to expand CXM business across SEA with latest leadership appointments
Global marketing and advertising agency dentsu has recently announced the appointments of Sanchit Mendiratta as chief growth officer, SEA and managing director of CXM at dentsu Singapore.
Concurrently, Trishe Goh has been promoted to senior director of Growth, Merkle.
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
Through its data-driven CXM agency, Merkle, dentsu’s Southeast Asia cluster will serve as a centre of excellence for analytics, customer data management, as well as customer experience and commerce for the network’s clients in the region.
Speaking on their appointments, Mendiratta and Goh jointly commented,
“Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground, and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences.”
they added,
“But more importantly, our end-to-end integrated solutions seamlessly marries the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia,”
Commenting as well, Sanjay Bhasin, CEO, dentsu, Southeast Asia, said,
“With our proven track record in delivering data-driven customer experience transformation and our hyper pulse on consumer behaviours on the ground, we are excited to reimagine the customer experience with brands who are ready for this journey. I am confident that Sanchit and Trishe will propel our growth in this segment across the cluster.”
Meanwhile, Chun Yin Mak, president, CXM, dentsu APAC, mentioned,
“As incomes and consumption rise across Southeast Asia, consumer demographics will diversify as the competition for their time and attention intensifies. This is where we can help brands win with agility, technology, data, and experience. We have been at the forefront of driving innovation and transformation in customer experience around the world, and now, Sanchit and Trishe are well-placed to further grow our presence with our clients in Southeast Asia.”
Read more: Dentsu Creative India promotes Surjo Dutt to CCO of Dentsu Creative Webchutney
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- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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