Dentsu Inc. and Dentsu Anime Solutions Inc. have officially unveiled a new global brand — dentsu anime solutions (das) — dedicated to supporting the international growth and commercialization of Japanese anime content. This strategic initiative aims to strengthen Japan’s cultural footprint across key global markets including North America, China, and Southeast Asia.
The launch of das comes in response to the surging global demand for anime, fueled by the rise of streaming platforms and cross-cultural fan engagement. The new brand will provide tailored, anime-focused marketing solutions to help Japanese companies scale internationally and assist local partners in unlocking new business opportunities.
A Strategic Move for Global Growth
Dentsu has long supported the anime sector through its Entertainment Business Centre and original content initiatives. In 2022, it launched Manga Anime Growth Partners, a cross-functional team focused on global expansion. The momentum continued with the establishment of Dentsu Anime Solutions Inc. in 2023, specializing in anime licensing and partnerships.
The newly formed das brand integrates years of domestic and international marketing experience, backed by collaborations with global tech and media leaders — including Roblox Corporation — to deliver immersive and targeted campaigns.
Three Regional Hubs Announced
To drive this global strategy, dentsu anime solutions will operate via three regional hubs:
North America: dentsu anime solutions USA
Led by Sei Matsumoto
China: dentsu anime solutions China
Led by Meng Xiaoxiao, Managing Director, DENTSU TEC IMAGINATION (Shanghai) Co., Ltd.
Southeast Asia: dentsu anime solutions SEA
Leadership to be announced soon
Each hub will develop and deliver integrated, region-specific marketing strategies aimed at amplifying the presence of Japanese anime content in their respective markets.
A Unified Vision for Global Entertainment
In its official statement, Dentsu emphasized its commitment to strengthening its sports and entertainment business globally. “Going forward, we will work to further enhance and expand the sports and entertainment business domain in cooperation with all hubs and businesses in dentsu’s global network. Through the provision of “das” branded marketing solutions, dentsu will contribute to the global expansion of the anime industry and the growth strategies of its clients,” the company said.
With dentsu anime solutions, Dentsu continues to position itself as a key player in the evolving global entertainment landscape — blending creativity, culture, and commerce for the next generation of anime fans.
Read more: MOMS Rolls Out Mother Dairy’s Expansive OOH Campaign in Lucknow & Varanasi
