Demand Side Platform(DSP) Launched by Samsung Ads

A self-serve demand-side platform has been introduced recently by Samsung Ads. Samsung Ads is a television advertising unit of Samsung.

The feature will enable programmatic buyers to access the CTV exclusive inventory. It will also help them to reach an approximate of 45 million households using Samsung devices. Further, letting them access their data and trace their footsteps for better advertising and building strong campaigns to maximize the sale of their products.

It is undoubtful that Samsung has created a strong user base across the globe. Hence, the new demand-side platform by Samsung ads will enable the programmatic buyers to utilize this user data for better advertising techniques. Samsung is one of the biggest electronic product-selling industries in the world. Its gadgets in the electronic market range from smart Television, mobile phones, tablets, and other accessories, frequently used by Android users.

Therefore, utilizing Samsung’s DSP will surely give an upper hand to the programmatic buyers.

As we have already discussed, Samsung has a wide range of audiences using its devices. The advertisers using Samsung’s DSP can manage the frequency and the range of their campaigns of mobile, desktop, connected (CTV), and linear TV.

The buyers of Samsung’s DSP are free to use third-party inventories and audiences alongside with Samsung’s Ads proprietary data.

Samsung Ads consist of a huge database of video data from its millions of smart devices. These devices consist of both TV and mobile.

Samsung is not the only brand that is trying to spread its wings in the field of advertisement. In December 2019, Samsung’s competitor Vizio launched its sales division for advertising. The division enables the advertisers to utilize its frequency, duplicate audiences and manage their range across linear buyers and OTT.

However, Vizio doesn’t have a DSP yet. Therefore, we can say that Samsung is trying to stay afoot from its competitors.

Last month, a feature called True Incremental Reach was introduced by Vizio for its advertisers. It enables advertisers to gain input data on extra user achieved when buying commercials from Television makers directly.