DDB Melbourne has promoted Giles Watson to deputy executive creative director and James Cowie to creative partner – head of copy. This action comes after Becky Morris was promoted to creative director in February and Sarah Tonner was hired as the agency’s creative and traffic manager.
Watson’s contribution to DDB Melbourne includes his energy, work ethic, and relentless pursuit of better work for clients such as Porsche, Movember, Funlab, the National Gallery of Victoria, and Dulux. He has also created work for several agencies in Dubai and London, Howatson & Co., and Clemenger BBDO Melbourne over the last ten years. His increased responsibilities will benefit an even larger portion of DDB Melbourne’s expanding clientele.
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As a member of the bespoke agency Smith Street, Cowie has played a significant role in the revival of the Coles brand during his tenure at DDB. He oversaw global creative for Budweiser Football for nine years as executive creative director at Deutsch New York prior to joining DDB.
Watson, Cowie, creative directors Cam Trollope and Becky Morriss, as well as creative services manager Sarah Tonner, make up the DDB Group Melbourne creative leadership team. Psembi Kinstan, executive creative director, is in charge of the group.
Psembi Kinstan, Executive Creative Director, DDB Melbourne said,
“For too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management. I believe passionately in the role of craft to make all our work better, and passionately in our responsibility to show all creatives that there is more than one path to take in a creative career. I feel privileged to work alongside our Cowie and our growing creative leadership team.”
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