Dainik Bhaskar Group has named Abhay Dubey as Chief Brand Marketing. He will be based in Lucknow and will oversee brand-led initiatives across the group’s markets.
Dubey joins the organisation after a three-year stint at Reliance Broadcast Network, where he served as regional marketing manager. He shared the update through a LinkedIn post announcing his new role.
In his current position, Dubey will lead the group’s brand marketing mandate, focusing on enhancing brand visibility and executing integrated marketing strategies across regions.
During his tenure at Reliance Broadcast Network, he managed regional campaigns, product rollouts and event-driven brand activations. His responsibilities included data-driven campaign planning, media coordination and stakeholder management.
Prior to that, Dubey worked with Mahindra Holidays & Resorts India, EM3 Agriservices, Saffron Communications and Jagran Engage, where he handled brand strategy, marketing execution, product launches and regional business development.
With this appointment, Dainik Bhaskar Group aims to further strengthen its brand positioning and marketing integration across its expanding footprint.
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