Singapore – As AI reshapes how we shop and connect with brands, advertising technology company Criteo is stepping confidently into the future with a renewed brand identity and strategic vision. The global firm, known for its AI-driven advertising solutions, has announced a major brand refresh—one that signals a deeper commitment to creating emotionally engaging commerce experiences.
At the center of this transformation is a new tagline, “For the love of commerce,” replacing the previous “The Future is Wide Open.” This evolution marks a powerful shift in how the company sees its role in the world of commerce media: not just as a technology provider, but as a catalyst for connection, creativity, and consumer delight.
“Over the past 20 years, Criteo has played a central role in building the commerce ecosystem,” said Brendan McCarthy, Chief Marketing Officer at Criteo. “We recognise that we have a tremendous responsibility to shape and improve the AI-driven commerce experience for the future.”
The rebranding comes in response to an increasingly transactional and, for many consumers, uninspiring digital retail environment. A recent Criteo study found that 76% of shoppers describe the online experience as functional at best, lacking the personal connection and joy that define great shopping.
Criteo sees this as an opportunity—an opening to inject more heart into the cart, as their latest global campaign suggests. With deep access to commerce data and a vast ecosystem of brands, retailers, and media owners, the company is doubling down on its ability to blend AI innovation with emotionally resonant storytelling.
To bring its new identity to life, Criteo is launching a multi-channel global campaign starting at the Cannes Lions International Festival of Creativity. Eye-catching highlights include a heart-shaped orange hot air balloon floating above Cannes, branded with the message “Putting heart back in the cart,” and unexpected giveaways at cafés and shops. These activations will travel to cities like London, New York, and Tokyo through 2025.
In parallel, a multi-phase influencer campaign will roll out, blending voices from within and beyond the company to spark dialogue around the evolution of commerce and the human role within AI-powered retail. The rebranding was developed in collaboration with The Marketing Practice, reflecting Criteo’s emphasis on being open, collaborative, and impactful.
“This new identity captures the passion that drives us to connect the ecosystem, innovate, and support our partners’ growth,” added McCarthy. In a landscape where commerce is being rewritten in real time, Criteo is making it clear: the future isn’t just powered by AI—it’s also powered by emotion, trust, and a genuine love for the shopping experience.
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