Creative Titan Piyush Pandey to receive 2024 LIA Legend Award

The London International Awards (LIA) has announced that Piyush Pandey, former global chief creative officer at Ogilvy, will be honored with the 2024 LIA Legend Award on-site in Las Vegas on October 1st, 2024. Jurors for the LIA, speakers, attendees, and members of the international press will also be present. Piyush is the second creative titan to receive this esteemed award from LIA; he is recognized as the man who introduced Indian advertising to the global stage. Mark Tutssel, the former global chief creative officer of Leo Burnett Worldwide and creative chairman of Publicis Communications, was the first recipient. In 2004, he was named Executive Chairman of Ogilvy India. He then spent two and a half years as the Global Chief Creative Officer. January 2024 saw him step into an advisory role.

Piyush Pandey – Indian advertising’s creative mastermind

Piyush Pandey: the man, the titan, the influence, and the phenomenon. The most modest pupil and greatest teacher of Indian advertising. The most compassionate yet fiercest warrior is creativity. This man’s ideas have influenced the way a whole generation of Indians have built, painted, and furnished their homes; enjoyed chocolates; purchased cars; stayed in touch with loved ones; planned vacations; voted for their governments; purchased watches; saved money; did their laundry; sipped tea; battled illnesses and pandemics; and taken pride in their country.

Recipients of the LIA Legend Award

Naturally, creative leadership and creative brilliance are crucial components. Furthermore, LIA honors those who have generously and selflessly donated their time and individual attention to advance the industry. Recipients of the LIA Legend Award are industry leaders, both past and present, who have excelled in creativity through their talent, vision, and generosity. They are individuals who, by their unwavering mentoring, teaching, and developing of others, are unrelenting and unwavering in their commitment to uplift the industry. Naturally, creative leadership and creative brilliance are crucial components. Furthermore, LIA honors those who have generously and selflessly donated their time and individual attention to advance the industry. They are the defenders of creativity and champions of talent at all levels.

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Here’s what they said

Barbara Levy, president LIA, said,

 “We look for someone who has reshaped the industry for the better. More than that, it must be someone who not only has a wealth of knowledge and experience, but generously shares it with emerging talent. Piyush has shaped Indian advertising, as well as, gifted his knowledge to the global advertising world. Like all advertising legends, it is his work that tells the best story. Piyush epitomises all the qualities David Ogilvy said great leaders should possess – bravery, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence.

Terry Savage, LIA chairman, added, “In giving this award to Piyush, we recognise someone who has openly given back to others in an extraordinary way. Over and above that, Piyush has been a role model, inspiration and creative champion to so many people, people who follow his achievements and because of this have gone on their own creative journey.”

Pandey said, “I am truly delighted and humbled to be the recipient of this award. I believe that my success is based on a lot of team members. Like cricket, even the best player cannot win alone. I have succeeded to whatever extent because of an amazing team; each a rock-star and they make me look good. It has been my great joy and pleasure to be part of LIA and their Creative LIAisons Programme, as I believe the learnings of a lifetime should be shared with the next generation. Advertising is a team effort. I am delighted that LIA has considered me and decided to confer the Legend award to me. Wishing my parents were alive to read this news. Thank you, LIA.”

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