Crayons has announced the appointment of Virakti Rustogi as Vice President – Media. Based in New Delhi, she will head the agency’s media vertical across locations, focusing on building integrated and performance-led media strategies that deliver measurable impact across the consumer funnel.
With more than 20 years of experience in advertising and media, Rustogi brings strong expertise across FMCG, consumer durables, digital platforms, and D2C businesses. Her career spans work on marquee brands such as Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi, and Canon, along with digital-first platforms including LINE Messenger and VMate.
Before joining Crayons, Rustogi served as a branch head, where she led new business development and acted as a strategic advisor to clients. Her role involved designing tailored media and digital solutions while nurturing long-term client relationships.
Commenting on the appointment, Ranjan Bargotra, Executive Director, Crayons, said, “Virakti brings strong category breadth and a sharp, outcome-oriented approach to media planning. As we continue to build future-ready media capabilities across the agency, her leadership will be key to strengthening our integrated offering and delivering measurable results for our clients.”
Speaking on her new role, Virakti said, “Crayons is at an exciting point of growth, with a clear focus on integrated solutions. I look forward to strengthening media frameworks across branches – bringing strategy, performance, and cross-team collaboration together to deliver stronger outcomes.”
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