Mandeep Sharma has been named as the National Head of Cheil India’s business with Samsung, according to a statement from Cheil India. He will answer to Cheil SWA’s COO, Sanjeev Jasani. His areas of expertise include CRM, customer engagement, sales, and product management.
Mandeep is a seasoned marketer with over thirty years of experience, having handled various positions in both the agency and brand sectors. CRM, customer engagement, sales, and product management are his areas of expertise. Sharma led MRM, one of McCann World Group’s fastest-growing disciplines, prior to his time with Cheil India, according to the agency. He previously worked for Ogilvy One and Thompson Connect (JWT).
Sharma’s duties will include determining and developing novel approaches and frameworks to assist Samsung in adapting to the constantly shifting marketing environment. He will combine Cheil’s capabilities to lead integrated marketing campaigns for Samsung India, a major client. Mandeep Sharma will be tasked with the responsibility of identifying and developing novel strategies and systems.
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Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said,
“Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India.”
Mandeep Sharma, National Head, Cheil India – Samsung Business stated,
“I am thrilled to be a part of Cheil India, an agency that I believe is truly integrated in line and spirit. They have done a stellar job in driving business outcome for Samsung and I hope we would collectively as a team continue to push the boundaries in pursuit of achieving industry best practices and excellence.”
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