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TRACCS and Ainigma announce partnership to advance human-centric Generative AI adoption across the MENA region at Athar Festival of Creativity

TRACCS And Ainigma Partner To Accelerate Generative AI Adoption Across The Middle East

News Bureau Media 25-10-25

Illustration of brands and influencers engaging audiences in real-time on social media, highlighting social-first marketing strategies,

How Social-First Marketing Is Redefining Campaign Strategy

Diya Saha Media 24-10-25

WPP launches Open Pro, an AI marketing platform

WPP Unveils WPP Open Pro: Empowering Brands to Plan, Create and Publish Campaigns Directly Through its AI Marketing Platform

News Bureau Media 24-10-25

Advertising icon Piyush Pandey, former Ogilvy India leader, passes away at 70, remembered for iconic campaigns and creative leadership

Advertising Icon Piyush Pandey Passes Away at 70, Leaving an Enduring Creative Legacy

News Bureau Media 24-10-25

Particular Audience launches AI-powered Automated Ad Set Builder to streamline retail media campaign setup and optimize ad performance

Particular Audience Launches First-Ever Automated Ad Set Builder for Retail Media

News Bureau Media 23-10-25

Anonymised partners with Index Exchange to enhance supply-side targeting and ID-less optimisation in programmatic advertising

Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces

News Bureau Media 23-10-25

e& UAE partners with Google Cloud to adopt Apigee Hybrid for advanced API management and telecom innovation

e& UAE Partners with Google Cloud

News Bureau Media 23-10-25

Anzu 2025 Audience Report reveals diversity and inclusivity among US gamers, challenging outdated stereotypes

The Gamer Stereotype Is Dead: Today’s US Players Are Educated, Family-Oriented, And Nearly Half Are Women

News Bureau Media 23-10-25

VIOOH partners with London Lites to provide programmatic access to 49 premium digital out of home screens across London

VIOOH Partners with London Lites to Expand Programmatic DOOH Footprint Across London’s Premium Locations

News Bureau Media 23-10-25

iion partners with Arkadium to offer premium casual gaming advertising across high-engagement games

iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership

News Bureau Media 23-10-25

Frodoh partners with CloudTV to expand Connected TV advertising and deliver data-driven campaigns across India

Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach Across India

News Bureau Media 23-10-25

Shopee partners with Meta to launch Facebook Affiliate Partnerships, empowering creators and small businesses in APAC and Brazil to monetize content and drive sales

Shopee Partners with Meta to Empower Creators and Small Businesses

News Bureau Media 22-10-25

Platformance releases its 2024 Q4 Shopping Season Report revealing the rise of the “Deal-Catcher,” a new MENA shopper mindset reshaping Q4 retail and advertising strategies

Platformance Releases Q4 Shopping Season Report: How Brands Can Capture the Deal-Catcher Wallet in 2025?

News Bureau Media 22-10-25

Bertille Toledano named President of Havas Creative Network and CEO of Havas Creative Middle East

Bertille Toledano Appointed President of Havas Creative Network and CEO of Havas Creative Middle East

News Bureau Media 22-10-25

Cheil Worldwide EVP Hun Choi announced as keynote speaker at the World Out of Home Organization’s Regional Forum in Seoul

WOO Names Second Keynote Speaker for Korean Regional Forum

News Bureau Media 22-10-25

Brand Metrics Extends Strategic Partnership with Quizlet

News Bureau Media 22-10-25

Axis integrates with HUMAN to strengthen ad traffic verification and combat digital fraud across all ad formats

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

News Bureau Media 21-10-25

Promotional image of Mahabharat: Ek Dharmayudh, India’s first AI-powered mythological web series streaming on JioHotstar and Star Plus

JioStar And Collective Media Network Partner To Launch Mahabharat: Ek Dharmayudh, The First Ever Ai-Powered Premium Entertainment Series India Has Seen

News Bureau Media 20-10-25

Indriya by Aditya Birla Jewellery illuminates Bandra-Worli Sea Link with festive light projections celebrating Dhanteras 2025

Indriya, Aditya Birla Jewellery Lights Up Bandra-Worli Sea Link on Dhanteras Eve

News Bureau Media 20-10-25

Sunainika Singh appointed as Senior Marketing Director – Nutrition Category at The Coca-Cola Company

Sunainika Singh Joins The Coca-Cola Company as Senior Marketing Director – Nutrition Category

News Bureau Media 17-10-25

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