Latest Media Trends & Insights | Adtech Today

Media

Home
/
Media

Google, Epic Games, Fortnite, video games, developers, game developers, antitrust, antitrust lawsuit, google play store, play store, app store, apple, tim sweeney, gaming, epic game store, iOS, Android, android OS, mobile gaming, games, app store economy, billing service, android software, app installs, unlawful monopoly, profit margin, game developers, US circuit court of appeals, in-app purchases, mobile platform, Samsung, digital advertising, revenue, Activision blizzard, video game industry

Epic Games Prevails in the Antitrust Trial Against Google

Netra Media 18-12-23

Media, vivendi, havas media group, havas group, PayTV, Canal+, Universal Music Group, split, three-way split, telecommunications, advertising, French conglomerate, entertainment, communications, publishing group, unified entity, investment opportunities, telecom, organization, publicly traded, market valuation, IPO, business synergies,

Havas May Become A Separate Entity As Vivendi Considers Three-Way Split

Netra Media 15-12-23

Cookies, third-party cookies, digital advertising, google, google chrome, European union, user privacy, digital marketing, cookie-less internet, google, phase out, cookie ban, Tracking Protection, Privacy Sandbox, URL, Chrome users, Chrome browser, privacy-oriented, CMA, Competition and market authority, Firefox, Safari, advertising, digital advertising, user behavior, user tracking, digital tracking, Ad Topics, personal data, user data, cookie-based tracking,

Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024

Netra Media 15-12-23

Twitter, X, xAI, Elon Musk, GrokAI, xAi GrokAI, AI, artificial intelligence, generative AI, chatbot, Chatgpt, AI chatbots, Google, Gemini AI, X Premium+, subscription, openAI, ad-free, ad revenue, web subscription, real-time information, rebellious streak, BARD, LLM, large language model, Grok-0, GPT 3.5, parameters, advertising revenue,

X Announces the Launch of its Generative AI Chatbot GrokAI in India

Netra Media 14-12-23

Media, havas media, havas worldwide, media, havas group, havas global, hamburg based, strategic acquisition, EPROFESSIONAL, Yannick Bollore, marketing, digital marketing, performance marketing, digital performance marketing, independent branding, social media, multichannel tracking, SEO, SEA, managing Director, arena media, havas media network, EPRO,

Havas Acquires EPROFESSIONAL, a Hamburg-based Digital Performance Marketing Agency

Netra Media 14-12-23

OpenAP, Magna, Magnite, data-driven, data-driven video capabilities, video, IPG Mediabrands, audience targeting, investment arm, programmatic channels, digital, streaming, linear, cross-publisher, cross-platform reach, actionable audience, audience viewership, Acxiom data, OpenID, TV identifier, campaign lifecycle, video advertising, cross-platform campaigns, currency workflow, first-mover advantage, programming cycle, TV networks, post-campaign, audience distribution, campaign performance, consumer segments, digital advertising, premium ad experiences, streaming TV, media owners, Magnite Streaming, SpringServe, CTV ad spend, connected TV, ad spending, market demand, demand facilitation, omnichannel capabilities,

MAGNA and OpenAP Partner for Data-Driven Video Capabilities; Magnite Opens New Office in India

Netra Media 13-12-23

DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion

Netra Media 13-12-23

Perion Network, digital channels, digital advertising, digital-out-of-home, DOOH, programmatic DOOH, prDOOH, DOOH advertising, personalization, Hivestack, technology, marketing, economic trends, advertising budget, CAGR, DOOH ad server, Head bidder, SSP, supply side platform, DSP, demand side platform, DOOH DSP, advertising campaigns, social, display, video, connected TV, CTV, digital advertising channels,

Perion Acquires DOOH Platform Hivestack for USD $100 million

Netra Media 13-12-23

advertising, CTV, Connected TV, addressable ads, tata play, DTH platform, direct-to-home, Invidi, TAM, broadcast partners, television advertising, addressable TV ads, audience measurement, campaign management, adtech, media planning, digital media, linear TV, top of funnel delivery, buying impressions, audience targeting, advertisements, advertisers, satellite capacity, audience profiles, inventory,

DTH Platform Tata Play Announces Addressable Ads for Linear TV

Netra Media 13-12-23

Allianz, global insurer, Wavemaker, media mandate, global pitch, global media partner, spark foundry, Australia, media responsibilities, WPP, media investment, GroupM, market-by-market, international markets, full-funnel, strategy, planning, purchasing, campaign execution, media performance,

Wavemaker wins media mandate for $20 million Allianz account

Netra Media 12-12-23

Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia

Netra Media 12-12-23

VideoAmp, identity solutions, targeted advertising, connected TV, CTV, advanced advertising, audience measurement, video, comscore, commingled ID, Commingled ID solutions, third party cookies, cookie-less future, measurement software, targeted demographics, clean room technology, high quality identifiers, hashed emails, signed up users, IP addresses, device IDs, user privacy, permanent ban, unified audience, set top box, smart TV,

VideoAmp Introduces Commingled ID Solutions for Cookie-less Future

Netra Media 11-12-23

OMD Defends its Media Responsibilities for DFI Retail Group in APAC

Netra Media 11-12-23

Jio Haptik Introduces Contakt, A Gen-AI Customer Experience Platform

Netra Media 11-12-23

Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement

Netra Media 08-12-23

Amazon Ads and IPG Mediabrands Ink 3-year Deal for Upcoming Prime Video Ads

Netra Media 08-12-23

Dentsu and Meta Partner for WhatsApp Business Customer Relationships Solution

Netra Media 07-12-23

Partnership, BRAVE, Gadsme, in-game advertising, intrinsic in-game, gaming sector, advertising , display, video, audio ads, target audience, advertiser awareness, in-game advertising, partnership, advertisement network, gaming industry advertising, branding, gaming landscape, gaming companies, premium brands, premium games, gameplay

BRAVE and Gadsme Partner For Intrinsic In-Game Advertising

Netra Media 07-12-23

Wavemaker, wavemaker Thailand, L'Oréal, media AOR, competitive review, ecommerce sales, media strategies, media mandate, advertising agency, advertising, WPP, consumer insights, data, Maybelline, AI experts, AI, artificial intelligence, media agency, global remit, Thai consumer, innovative media strategies,

Wavemaker Defends the Media AOR For L’Oréal in Thailand

Netra Media 07-12-23

Experian Identity and Syndicated Audiences Integrated in Samsung DSP

Netra Media 06-12-23

Previous
1
…
203
204
205
206
207
…
225
Next