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Swiggy Launches New Marketing Services to Boost Restaurant Success

News Bureau Marketing 31-07-24

MOMS Executes a Visually Captivating Campaign for Swiggy Instamart

News Bureau Marketing 31-07-24

Multi-channel Snack Brand Adukale Launches ‘Nammavara Savi’ Campaign: A Heartfelt Tribute to Tradition and Nostalgia

News Bureau Marketing 30-07-24

Vistar Media, technology solutions, OOH, out of home, PRDOOH, programmatic DOOH, digital out of home, programmatic, media owners, technology solutions, SSP, supply side platform, media owners, DSP, demand side platforms, OOH advertising,, seamless execution, activation, marketing, OOH inventory, campaigns, hyper-contextual storytelling, creative capabilities, audience targeting, third-party measurement, ROI, activation tools, auction packages, omnichannel marketing, media planning, educational resources, programmatic OOH, interactive, global marketplace, Eugenie Chen, strategy, partnerships, Guillermo Cuadrado, programmatic advertising, OOH platform, digital signage, media owner, JCDecaux, Rafael Krausz, head of agencies, Ricardo Hilsdorf, Eduardo, adMooH, programmatic media buying, Latin America,

Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities & Expertise Across Latin America

Netra Marketing 30-07-24

‘Friendship’ wins over ‘Followers’ in this endearing film by Parle-G

News Bureau Marketing 30-07-24

Machine learning, directv. Connected Tv, martech cube, gracenote metadata, programmatic, OTT, artificial intelligence, marketing, display & programmatic advertising, display and programmatic, programmatic advertising, martech, martech news, programmatic display, programmatic display ads, programmatic display advertising, content data, business unit, Nielsen, Gracenote, contextual advertising, contextual categories, visibility, connected TV, CTV, Peer39, quality solutions, contextual CTV, DSP platforms, sell-side advertising, programmatic CTV, ad buys, contextual video data, SSP, sell-side advertising, Directv advertising, Philo, content, incremental reach, individual TV, metadata, content discovery, targeting, taxonomy, media buyers, direct, programmatic CTV buys, CTV advertising, Gracenote, target audience, CTV inventory, Magnite, granularity, ad inventory, television advertising, Mario Diez, Kristen Williams, strategic partnerships, contextual insights, CTV data, Cannella Media, Chris Brombach, Media, Matt Jamison, ad sales, Ocean Media, Kevin Telkamp, media operations, reed barker, head of advertising, Philo, tastemade, Evan Bregman, streaming, Jerrold Son, ad integrations, operations, Yahoo, Beau Ordemann, advance TV,

Gracenote Teams Up with CTV Players to Power Contextual Ad Targeting

Netra Marketing 29-07-24

Digital marketing, google chrome browser, enable cookies, block third, difference between, cookie tracking, 1st party, cookie deprecation, advertising, google, third party cookies, media measurement, google, future of media, tech behemoth, informed decision, third party cookies, Chrome, search engine, user privacy, cookies, web browsing, updated approach, product search, cookie deprecation, cookie phaseout, advertisers, data files, information, targeted ads, advertisement, targeted advertisements, Mozilla Firefox, advertising landscape, developments, first-party data, zero data, UK competition and markets authority, UK CMA, Privacy Sandbox, ad tech, Privacy Sandbox API, IP Protection, privacy, digital campaigns, digital advertising, cookieless, personalized services, customer experience, remarketing, full-funnel tracking, first party data, ICO, information commissioner’s office, campaign performance, setbacks, cookie-less future, hiatus, bandwagon, tech giant, Chris Higgins, Clevertap, growth marketing, Yogin Vora, digital, BAU, Vinay Tamboli, LS Digital, data & insights, digital advertising, Kapil Sharma, restaurant audit, Americana Restaurants, Tejas Chaudhari, Performance Marketing, Unilever, 3P, cookies,

Google Shelves its Plans to Remove Third-Party Cookies | Experts Speak

Netra Marketing 26-07-24

Mindshare and Times Network Partner with Britannia The Laughing Cow to Launch An Inclusive Cheese Content Hub

News Bureau Marketing 22-07-24

JustWatch, streaming guide, market share, streaming platform, SVOD, subscription video on demand, Prime Video, Netflix, market, monthly, users, Apple TV+, streaming services, marking titles, market share development, global streaming giant, US market, Disney+, integration, app, content, Hulu, methodology, website, mobile apps, streaming service, TV shows, sporting events,

Apple TV+ Grabs the US Market’s Attention with a +1% Increase in Shares | Report

News Bureau Marketing 19-07-24

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MTV Introduces #TuchchVichaar Campaign to Celebrate Pride Month and Beyond

News Bureau Marketing 18-07-24

Chase and JCDecaux Generate Excitement for the Euros with Programmatic Campaign

Netra Marketing 15-07-24

Amazon Ads SMB Research | 72% of India SMBs currently invest in advertising

Netra Marketing 11-07-24

Spotify Introduces Comment Section for Podcasts to Boost Audience Engagement

Netra Marketing 10-07-24

VML, Durex, Rainbow Classrooms, gender identity, education, safe space, inclusivity, India,

Rainbow Classrooms: VML India’s Durex Campaign Foster Safe Spaces for Gender Identity Conversations

News Bureau Marketing 08-07-24

AudienceProject, audience measurement, research solutions, partnership, holistic measurement, youtube campaigns, Google Ads, Data Hub, third-party audience measurement, cross-media measurement, MRC standard, video ad viewability, traditional TV, CTV, connected TV, marketers insights, linear TV, online video, social media, open web, in-fight optimization, Biren Kalaria, managing director, measurement, analytics, VP Partnerships,

AudienceProject Launches New Integration for YouTube Measurement

Netra Marketing 05-07-24

L&K Saatchi & Saatchi India Unveils CollegeDekho’s First-Ever Integrated campaign “Banayenge India ka Kal”

News Bureau Marketing 04-07-24

L&K Saatchi & Saatchi, Publicis groupe, Zee Sarthak, entertainment, Odia entertainment, thought-provoking, shadow puppetry, taboo, orthodox, traditional art, misbelief, periods, campaign, symbolic, stigma, Odisha, societal belief, digital platforms, television, impactful narratives, regressive, brands, communities, deeper connections, social progress, Rohilt Malkani, creative, chief creative officer, L&K Saatchi & Saatchi India, Nali Bindu, social knot, Pratik Seal, Chief Channel Officer, Rabana Chhaya, cultural significance, traditional art,

L&K Saatchi & Saatchi India’s New Film for Zee Sarthak Challenges Menstrual Discrimination

News Bureau Marketing 03-07-24

investment app, Lemonn, offline branding, T20 World Cup campaign, Indian investors,

Lemonn Unveils Major Outdoor Branding Push for its ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’ campaign

News Bureau Marketing 03-07-24

Netflix May Launch Free Ad-Supported Tier in Asia and Europe

Netra Marketing 27-06-24

Amazon, ad spend, magna, comvergence, groupM, advertising industry, economy report, media responsibility, forecast, IPGmediabrands, MAGNA, global advertising, media economy, 2024 ipg, global advertising forecast report 2024, india’s advertising revenue, India adex 2024, MAGNA global forecast, programmatic, asia pacific, APAC, ad spending, ad revenue, Mediabrands, advertising revenue, advertising spend, forecast, advertising industry, digital media, digital advertising, hema malik, Venkatesh S, digital marketing, marketing, media, industry, revenue, india, Indian advertising, Indian ad market, entertainment, media, pharma, education, real estate, building materials, CPG, auto, retail, government, political advertising, elections, T20 World Cup, working-age population, digital pure-player, publishers, TV spending, digital ad market, economic growth, consumer environment, inflation, digital formats, streaming audio, video, online gaming, social media, linear growth, audience measurement, In-cinema advertising, pre-pandemic, digital infrastructures, internet, linear media, rural media, urban sector, demographics, D2C brands, digital, wireless services, 4G connections, social, search, digital ad spend, television, in-house, print media, digital prints, radio, mobile devices, FM tuner, OOH media, out of home advertising, outdoor advertising, roadstar, DOOH, digital out of home advertising

IPG Mediabrands Report | Indian Ad Market Set to Grow at 11.8% to Reach INR 1.2 Tn in 2024

Netra Marketing 26-06-24

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