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Where The Physical Meets the Digital: Phygital

admin Guest Posts 04-04-24

Digital media landscape, digital media, programmatic, AI, artificial intelligence, digital ad, programmatic buying , intelligence, optimization, automation, campaign data, walled garden, manual bidding, automated bidding, AI based intelligence, ad impression, KPI, custom bidding, conversion, third party data, first party data, site behavior, demographics, machine learning, predictive modeling, bidding strategies, D2C brands, website, app, weighted conversion, customer journey, programmatic advertising, DOOH, display ad, marketing funnel, video ad, social media, audio ad,

AI-Based Bidding: – Future of Programmatic

admin Guest Posts 07-03-24

programmatic, made for advertising, MFA websites, digital advertising, digital platforms, advertising dollars, advertising spend, ad spend, adtech vendors, adtech, fake website, plagiarized content, Association of national advertisers, open-web advertising, demand-side platform, DSP, SSP, supply side platform, PubMatic, Magnite, openX, MFA inventory, DoubleVerify, Integral Ad Science, stewardship, media investment, supply chain, transparency, data access, ad verification, media buys, contractual transparency, low-cost inventory, CPM, non-viewable, non-measurable, digital marketing

Programmatic or Problematic? The Battle Against Made-for-Advertising Websites

admin Guest Posts 21-02-24

Contextual advertising, targeted marketing, content marketing, content, web pages, TV programs, tailored ads, tailored advertising, ad efficiency, advertising, geolocation, privacy-first, holistic approach, advertisers, privacy concerns, consumers, targeted marketing, digital advertising, digital marketing, third party cookies, cookie deprecation, digital realm, alexei moltchan

Understanding Contextual Advertising: Beyond Content to the Environment

admin Guest Posts 07-02-24

The Future of Creative Branding in the era of CGI and Artificial Intelligence

admin Guest Posts 25-01-24

gaming, Philippine, digital gaming, advertising, in-game advertising, esports ,digitas, game on, onlinegaming, cannes, innovation, creativity, Mcdonalds

Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond

Neha Mehta Guest Posts 12-01-24

Why Purpose-Driven Marketing Matters? And Nothing Else.

Netra Guest Posts 03-01-24

Spotify Wrapped: Decoding the marketing magic of personalised musical journeys

Netra Guest Posts 20-12-23

adtech, 2023, programmatic, DOOH, OOH , in-game advertising, data privacy, AI, artificial intelligence

The Adtech Landscape in 2023

adscholars Guest Posts 28-02-23

Suparshv Chopra, adtech, cookieless, deterministic marketing, digital marketing, probabilistic marketing, programmatic, advertising

The Journey From Deterministic To Probabilistic Marketing

Suparshv Chopra Guest Posts 23-07-22

Exit Lockdown. Enter Reality – What Comes Next?

Ayman Haydar Guest Posts 15-06-20

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