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Creative Is the New Targeting Signal. Is Your Festive Plan Ready?

Creative Is the New Targeting Signal. Is Your Festive Plan Ready?

Neha M Parikh Guest Posts 05-11-26

AI Discovery Is Creating a New Consideration Layer for Brands

Neha M Parikh Guest Posts 04-11-26

Generative Engine Optimization, GEO, AI Search, Digital Marketing Agencies, ChatGPT, Gemini, Perplexity, Google AI Overviews, Mavlers Agency, Darshan Modi

How Agencies Should Sell and Measure GEO

Neha M Parikh Guest Posts 03-11-26

GLP-1s and CPG marketing: shoppers with smaller baskets

Staying in the Smaller Basket: What GLP-1s Mean for CPG Marketing

Neha M Parikh Guest Posts 22-10-26

AI and mobility advertising

Beyond Ad Inventory: How AI Could Redefine Mobility Advertising

Neha M Parikh Guest Posts 22-10-26

CTV, Connected TV, Television Advertising, CTV Advertising, Festive Advertising, Advertising Creative, Digital Video, Shubhranshu Singh,CTV advertising, Connected TV, CTV India, television advertising, festive advertising, CTV creative, TV advertising, digital video advertising, festive season marketing, CTV targeting, CTV measurement

Television’s Mutant Survival as CTV

Neha M Parikh Guest Posts 09-09-26

Merlin Coutinho, Lemma, OOH media planning, AI in OOH, programmatic OOH, DOOH, conversational planning, AI advertising, media planning,AI in OOH, OOH media planning, programmatic OOH, conversational planning, AI media planning, digital out of home, DOOH, OOH advertising, media planning

From Prompt to Plan: How AI Is Changing the Way OOH Gets Planned

Neha M Parikh Guest Posts 04-09-26

What Broke in Performance Marketing and What Replaces It

What Broke in Performance Marketing and What Replaces It

Neha M Parikh Guest Posts 27-08-26

Beyond Keywords: Why the Future of Food Discovery Will Be Driven by Intent, Not Search

Neha M Parikh Guest Posts 18-08-26

FAST TV, Free Ad-Supported Streaming TV, Connected TV, CTV, OTT, OTT Advertising, FAST Channels, Streaming TV, Television Advertising, Digital Advertising, Media Buying, Publisher Monetisation, AdTech, AVOD, Video Advertising, Consumer Behaviour, Programmatic Advertising, India Streaming Market,Free Ad-Supported Streaming TV, FAST channels, Connected TV, CTV advertising, OTT vs FAST, FAST advertising, streaming television, AVOD, digital advertising, TV advertising, media buying, publisher monetisation

FAST Is Neither OTT nor TV: Why the Industry Needs a New Lens

News Bureau Guest Posts 24-07-26

AI Has a Version of Your Brand. The Question Is Which One

Neha M Parikh Guest Posts 22-07-26

Remembering Atul Hegde, Atul Hegde tribute, Dr. Kushal Sanghvi, YAAP, Indian digital advertising, advertising industry, media leadership, digital media, media professionals, advertising pioneers, Indian ad industry, guest column, opinion

A Brotherhood Built on 25 Years of Hustle: My Friend Atul Hegde

Neha M Parikh Guest Posts 10-07-26

Why Brand Architecture Is a Growth Lever for Modern Businesses

Neha M Parikh Guest Posts 03-07-26

AI Won’t Replace Marketers. It Will Replace the Customer

Neha M Parikh Guest Posts 26-06-26

The Future Of Brand Spend In A User-First Ecosystem:Why Trust, Consent and First-Party Data Will Define Advertising Success

Neha M Parikh Guest Posts 25-06-26

The Attention Economy – Why India’s Advertising Playbook Is Being Rewritten

Neha M Parikh Guest Posts 23-06-26

India’s Auto Boom Is Exposing a Dealer Network Blind Spot

India’s Auto Boom Is Exposing a Dealer Network Blind Spot

Neha M Parikh Guest Posts 12-06-26

Khalid Jamal: Why PR Must Move Beyond Perception to Build Trust

Neha M Parikh Guest Posts 09-06-26

Gitika Talukdar, FIFA World Cup 2026, Photojournalism, Sports Photography, Women Journalists, India, Assam, Arunachal Pradesh, FIFA, Olympics, Sports Media, Journalism, Visual Storytelling, Women in Media, Sports Photographer, Indian Photographer, World Cup, Media Industry, Storytelling, Dr Kushal Sanghvi

The People Behind the Lens Who Shape What the World Sees

Neha M Parikh Guest Posts 05-06-26

Agentic AI, Media Planning, Seedtag, Contextual Advertising, AI Marketing, Programmatic Advertising, Digital Advertising, Open Web, AdTech, Contextual Intelligence, Martech, Advertising

How Agentic AI Is Rewriting the Rules of Media Planning

News Bureau Guest Posts 28-05-26

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