Castrol India has named V Kaushik Vedula as its new Vice President – Marketing, with the appointment effective from 2 February 2026. Vedula will join the company’s management committee and take charge of the integrated marketing function, spanning brand building, media strategy and consumer research.
In this role, Vedula will focus on strengthening Castrol’s marketing leadership at a time when evolving media platforms, digital-first engagement models and new sales channels are reshaping how consumers interact with brands. His mandate includes driving sharper consumer relevance while reinforcing Castrol’s legacy of technology-led innovation.
Welcoming the appointment, Saugata Basuray, Interim CEO, Castrol India Limited, said, “Castrol is an iconic brand built on a rich legacy of innovation and leadership. Kaushik brings a mix of strategic thinking and deep operational experience in consumer goods and digital businesses. He joins Castrol at a time when the media landscape is rapidly evolving, and new sales channels are reshaping consumer and shopper behaviour. Kaushik’s expertise in scaling digital businesses and implementing digital-first consumer engagement models will be instrumental in elevating our engagement with consumers and partners, while ensuring the brand remains at the forefront of technology-led product innovation.”
Vedula brings over 20 years of experience across consumer goods, fast-moving consumer durables and digital-first businesses. Most recently, he served as Vice President – Marketing at Emami, where he led brand and business strategy across multiple categories. Earlier, he built and scaled a digital product business at Quess Corp and also ran his own B2B2C venture. His career includes leadership stints at Procter & Gamble and Nokia, covering brand management, category development, consumer marketing and multi-channel sales.
Commenting on his new role, Vedula said, “Castrol is a brand I have long admired for its deep understanding of consumers and its technology-led innovation. As the category evolves with changing mobility needs, new channels, and rising expectations from users, the opportunity is to build sharper relevance while staying anchored in engineering excellence. I’m excited to work with the team to help shape the next phase of Castrol’s growth.”
Read more: Saugata Basuray Appointed Interim CEO Of Castrol India
