Campaign Global Agency of the Year 2023 announces winners
Campaign Global Agency of the Year Awards 2023 took place recently in the UK. OMD EMEA and OMD Worldwide emerged victorious taking away the most prestigious of the awards, while White Rivers Media, the Indian Independent agency, was also among the list of the winners. Here is a list of the winners:
Winners at Campaign Global Agency of the Year
There were five reasons for Omnicom Media Group to rejoice. OMD EMEA won Best Network (Europe), and OMD Worldwide won the coveted Global Media Network of the Year. MG OMD (UK) won three awards, including Media Agency of the Year and Agency Leader (Media) for its CEO Natalie Bell.
Two other agencies took home three honors: Special from New Zealand, which won Creative Agency of the Year for the second year in a row, and VCCP (UK), which took home Integrated Marketing Agency of the Year.
On June 13, the Carlton Tower Jumeirah Hotel in London hosted a black-tie dinner event that drew over 160 guests from around the globe.
Rethink, an Australian company, won the media equivalent of Independent Agency of the Year (Creative) in the indies section, while Atomic 212°, an Australian shop, took first place in the indies. For the second consecutive year, Ogilvy emerged victorious in Global Creative Network, defeating DDB Worldwide, FCB, and McCann Worldgroup in the process.
A panel of global and regional chief marketing officers, chaired by seasoned global chief marketing officer Betsey Chung, who has held a variety of senior marketing and finance roles at brands like TD Bank Group, BMO, Aviva, and American Express, judges the global awards, which are in their fifth year of existence. PwC conducted an audit of the process.
White Rivers Media bags Silver in the Independent Digital Agency of the Year category
White Rivers Media offered creative solutions that were driven by their experience in producing and disseminating content across connected platforms. They were based on data from interconnected ecosystems. The agency’s research-based, tech-driven, and culturally-led creative strategies are driven by its “CulTech Curation Matrix.” In 2023 alone brought in over 300 campaign awards from the Indian advertising industry. Campaigns that are “strongly routed in regional and local consumer insights” won over the judges. Work on Coca-Cola with Indian creators served as an example of the agency’s strategy for localizing a worldwide brand.
Read More: WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
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