Buffalo Soldiers, an award-winning firm, has secured a significant victory by winning the creative and digital mandate for Legends League Cricket (LLC) 2024. Buffalo Soldiers has been selected to lead the league’s creative strategy, social media, and influencer marketing for the upcoming season after a competitive multi-agency pitch.
As part of this mandate, Buffalo Soldiers will oversee the social media presence of Legends League Cricket, create compelling digital content and visuals, manage influencer marketing campaigns, and create effective OOH (out-of-home) campaigns to increase awareness and engagement for the league.
The partnership is announced when Legends League Cricket is expected to gain more traction and return legendary cricket players from all over the world to the Boss Logon ka Game pitch. In 2024, LLC will host legendary players like Chris Gayle, Robin Uthappa, Irfan Pathan, Yusuf Pathan, Dinesh Karthik, Harbhajan Singh, and Shikhar Dhawan. Beginning on September 20, 2024, the matches will take place in four different cities in India: Jodhpur, Surat, Jammu, and Srinagar.
Buffalo Soldiers also managed branding, creative direction, social media, website, and digital media for the Tech Mahindra Global Chess League (GCL) Season 1 in Dubai last year. Buffalo Soldiers will oversee an innovative strategy for LLC 2024, guaranteeing that cricket enthusiasts have an amazing time.
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Sumon K Chakrabarti, co-founder and CEO of Buffalo Soldiers, shared his excitement about the partnership,
“Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”
Raman Raheja, CEO of Legends League Cricket, also expressed his confidence in the partnership,
“Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”
Prateek Dash, group head – accounts at Buffalo Soldiers, added,
“Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”
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