BPG Appoints Camilla d’Abo as Executive Vice President of Communications and Content

BPG (Bates PanGulf, a division of WPP) has appointed industry veteran Camilla d’Abo as executive vice president of Communications and Content at BPG UAE, bolstering the agency’s senior leadership team as it enters a new era of hypergrowth. With immediate effect, Camilla will take on the position and lead BPG in providing integrated campaigns and high-impact MarCom solutions to clients in the area.

BPG names Camilla d’Abo as EVP of communications and content

Working closely with Darius LaBelle, President of BPG UAE, and other members of BPG’s Group ExCo, Camilla will be in charge of all facets of the communications and social content teams. Some of the top companies in the world, like Warner Bros. Discovery, DHL Global Forwarding, Sony MEA, and KPMG, as well as regional clients like Al Nabooda, Trojena, and Wasl, currently entrust BPG UAE with their communications and content needs. At BPG, creative, communications, media, and customer experience all come together as an integrated agency.

Camilla’s impressive experience in the MarCom industry

With more than 25 years of experience in the local MarCom industry, Camilla has a track record of successfully creating and managing award-winning teams. She will be essential in leading regional expansion, growing the agency’s clientele, and improving BPG UAE’s communications and content offerings. Camilla is the proud founder of multiple award-winning PR agencies in the Middle East. Furthermore, she has founded and managed several of the top ones.

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Here’s what they said

As reported by Campaign Middle East, 

Avi Bhojani, Group CEO, BPG said,

“Our people are our greatest asset, and we are delighted to welcome Camilla d’Abo to Team BPG UAE. A powerhouse of talent and a business leader with a strong track record, Camilla will undoubtedly energise our ‘CX first and Integrated by Intent’ positioning. At BPG, we have built a remarkable agency over the past four decades, driven by our multicultural and multidimensional talent. Camilla embodies our core values, and I have full confidence in her delivering exceptional outcomes for our clients.”

Camilla d’Abo, EVP Comms & Content, BPG commented,

“Having followed BPG’s success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0. I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector as we witness digital platforms increasingly dominate the global agenda and attract public interest. I could not be more excited to join BPG in Dubai and look forward to bringing innovative thinking and integrated strategies that make a real difference to the team, agency and clients.”

Darius Labelle, President, BPG UAE, stated,

“We are incredibly excited to welcome Camilla to BPG UAE. Her experience perfectly aligns with our vision for the future. Camilla’s deep understanding of the dynamic regional MarCom landscape and our integrated capabilities will be instrumental in propelling BPG forward. Her commitment to championing sustainable and purpose-driven marketing will be a major asset to our team.”

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