Birla Opus Paints Appoints Burson as Strategic Communication Partner in India

Birla Opus Paints, a brand under the Aditya Birla Group’s Grasim Industries, has chosen Burson, a global leader in communications, founded with the goal of generating value for clients through reputation, as its strategic communications partner in India. The agency will be in charge of creating and carrying out a thorough communications plan to position Birla Opus Paints as a major force in the Indian paint market.

Burson will be responsible comprehensive communication strategy

Burson India will collaborate with the Birla Opus Paints brand team to strengthen the brand’s positioning and reaffirm its dedication to sustainability, innovation, and high quality. Burson India will make use of its vast network and experience to help Birla Opus Paints establish a strong brand identity, improve its reputation, encourage thought leadership, and increase audience engagement. It will also draw attention to its affiliation with the esteemed Aditya Birla Group.

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Here’s what they said

Inderpreet Singh, Head, Marketing, Birla Opus Paints, said,

“We are delighted to partner with Burson India. The team’s proven expertise in brand building, reputation management and strategic communication aligns with our vision to establish Birla Opus Paints as a formidable player in the industry. We are looking forward to partnering with Burson to create engaging and powerful stories.”

Deepshikha Dharmaraj, CEO, Burson Group India said,

“At Burson India, we reinvent how reputation creates competitive advantage for our clients, enabling them to lead today and into the future. Our legacy is built on providing creative and innovative solutions that drive value for our clients and we are thrilled to partner with Birla Opus Paints which shares the same values of innovation and quality. The brand’s commitment to expanding the decorative paint market perfectly aligns with our expertise in launching new brands and establishing market leadership. We are confident that our experience in reputation management and brand communications will help establish Birla Opus Paints as a household name and a trusted brand in India.”  

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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