BEI Confluence, an Indian independent 360 agency, has announced the appointment of Manish Bhatnagar, a digital marketing professional, as its director of digital services, effective August 5, 2024. With 19 years of expertise in programmatic marketing, influencer marketing, digital media planning and buying, and digital marketing and transformation, Bhatnagar is a seasoned strategic digital marketing professional. Her plans are goal-oriented and ROI-based.
After serving as head of digital marketing at Digitalthinkhub, a digital-first agency, for five years, Bhatnagar now works at BEI Confluence. There, he developed successful client-centered digital marketing campaigns. He worked for the Hindustan Times (HT), Times Group, Percept Ltd., and the Confederation of Indian Industry (CII) in addition to Digitalthinkhub. Throughout his career, he has demonstrated proficiency in creating client-focused digital marketing campaigns and strategies that regularly meet and surpass targeted return on investment goals.
He takes on a leadership role at BEI Confluence, managing the digital team. On behalf of the agency, he will spearhead digital initiatives for Digital First brands, which include the flagship brands of the Modi Group, Biryani by Kilo, Kajaria Kerovit, Insecticides (India) Ltd, JK Group, and many more.
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On his appointment Tapas Gupta, CMD, BEI Confluence commented,
“As the world of advertising in India is rapidly moving towards a Digital-First approach, investing in bright & seasoned digital resources and digital technology have been our key priorities in last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost Talent & Technology based 360, fully Indian and independent Marketing Communications agencies in next two years.”
Abhishek Gupta, Joint MD, BEI Confluence stated,
“We are delighted to have Manish head our Digital initiatives and lead a large team of digital professionals to provide our clients with Digital-First solutions that will help our brands acquire greater salience, achieve ROI driven results and build a robust future for these brands. I strongly believe Manish with his impressive credentials and rich experience in building brands digitally will be able to take BEI Confluence’s Digital initiatives to its next level. We wish him the very best.”
Manish Bhatnagar added,
“I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such a forward-thinking organization aligns perfectly with my passion for creating impactful digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve outstanding results for our clients.”
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