Aricio Fortes Joins VML UAE as Chief Creative Officer – UAE
Aricio Fortes has been appointed as Chief Creative Officer – UAE by VML UAE, demonstrating the company’s unwavering dedication to providing clients across the region with outstanding creative solutions. He will collaborate with UAE CEO Faysal AbdulMalak to raise the country’s level of creative excellence.
VML UAE onboard Aricio Fortes as Chief Creative Officer – UAE
Aricio Fortes brings a wealth of expertise leading award-winning projects for some of the biggest brands in the world and startup companies. Over the course of his illustrious two-decade career, Aricio has accumulated an impressive collection of accolades and recognition, which includes:
- More than 40 Cannes Lions awards
- Part of Cannes Lions Agency of the Year 2009; and Cannes Lions Agency of the Year 2015 on the Promo track.
- Over 20 One Show and D&AD Pencils, including Yellow and White Pencils.
- Serving as a jury member in prestigious creativity shows such as Cannes Lions, One Show (3 times), and D&AD, among others.
- Recognition as a nominee for Greater China Creative Person of the Year (Campaign Magazine 2019).
Read More: Creative Titan Piyush Pandey to receive 2024 LIA Legend Award
Aricio’s previous endeavors
Fortes held creative leadership roles at internationally recognized agencies, such as Pereira O’Dell, Africa, Ogilvy Brazil, DM9DDB, and BBDO China, before joining VML Dubai. Having worked as a chief creative officer for more than ten years, his career has been distinguished by innovative campaigns, astute strategic observations, and a drive to push the boundaries of creativity.
Fortes will take the lead on projects that improve brand storytelling, digital experiences, and overall creative output for clients in his new position as head of VML Dubai’s creative teams.
Here’s what they said
Aricio Fortes said,
“I am thrilled to embark on this journey with VML Dubai, a renowned agency and part of an amazing global creative powerhouse network recognized for its commitment to excellence and innovation. With the exceptional talent at VML Dubai, I am confident that we will forge meaningful work and catalyze change that leaves a lasting impact.”
Nassib Boueri, CEO of VML MENA, stated,
“Aricio brings extensive experience that matches our creative vision to drive great work for our clients in the region.”
Read More: GroupM TNTY 2024 Global Midyear Forecast: Global Advertising Revenue would grow to $989.8B in 2024
Author Profile
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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