Aqua Plumbings Pvt. Ltd., a name synonymous with design-first luxury bathware, has announced a strategic creative partnership with Ogilvy India. The collaboration marks a pivotal move by the brand to deepen its emotional and aspirational connect with Indian consumers, as it sets out to redefine how bathware is perceived in the modern Indian home.
Known for its premium brands Plumber Bathware and Aquini, Aqua Plumbings has long been committed to blending sustainability, functionality, and style. With Ogilvy on board, the company aims to bring this philosophy to life through brand storytelling that resonates with today’s design-conscious and quality-driven Indian consumer.
“At Aqua Plumbings, we’ve always focused on quality, innovation, and understanding our customer’s evolving aspirations. Partnering with Ogilvy gives us the opportunity to take that story further—with clarity, creativity, and consistency,” said Sudhir Chaudhary, Executive Director, Aqua Plumbings Pvt. Ltd.
The partnership is not about a one-size-fits-all campaign, but about creating a refined, culturally aware voice that reflects the evolving identity of Indian bath spaces — a category where emotional branding has traditionally been underutilized.
Echoing the sentiment, Prakash Nair, President & Head of Office – Ogilvy Delhi (North), said, “This partnership brings together two companies with a shared belief in craft—whether in product or communication. We’re excited to work alongside Aqua Plumbings to build a brand presence that’s both culturally resonant and category-defining.”
With design sensibilities rooted in European standards, and a deep understanding of Indian lifestyles, Aqua Plumbings is uniquely positioned to lead the transformation of bathware branding in India. The collaboration with Ogilvy is set to craft a communication approach that balances functionality and aspiration, and speaks to an emerging generation of homeowners looking to create beautifully designed living spaces.
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