Anupam Aashish, the former head of marketing for ABP News and ABP Live, has joined RP Sanjiv Goenka Group’s media vertical as head of marketing. Bringing a wealth of experience to his new position, he expects to drive effective marketing strategies for the team. He has experience in events, digital marketing, brand strategy, and brand solutions.
Before joining RPSG Group, Aashish worked at ABP Network in several important roles. In his capacity as Marketing Head of ABP News & ABP Live, he significantly contributed to raising brand recognition, improving market presence, and spearheading creative marketing initiatives for one of India’s top news networks. Prior to this position, he was ABP News’ National Lead for Events & Brand Solutions and ABP Ganga’s Marketing Head. He played a key role during this time in establishing the network’s marketing strategy and growing its reach through successful events and brand solutions.
He started working for ABP Network in July 2017 as marketing manager for ABP News, and for almost two years, he made a major contribution to the network’s expansion. He was the head of marketing for Kolkata’s 91.9 Friends FM radio station, owned by the ABP Group.
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