Anand Vaidya, who played a key role in shaping WebEngage’s marketing and communication journey, has officially stepped down from his position as Director – Marketing and Corporate Communications. The announcement was made via his LinkedIn profile, where he reflected on his impactful time at the SaaS customer retention platform.
Joining WebEngage in 2021 as the Global Lead for PR and Corporate Communications, Vaidya quickly rose through the ranks to lead strategic branding, storytelling, and thought leadership initiatives. His efforts contributed to positioning WebEngage as a leader in the martech ecosystem, championing deeper customer engagement for brands.
Before his tenure at WebEngage, Anand built his expertise across several leading communications agencies including The Mavericks, Weber Shandwick, Adfactors PR, and MSLGROUP India. His career spans over a decade of rich experience in strategic communications, public relations, and brand building.
Vaidya’s next move hasn’t been announced yet, but his departure marks the end of a dynamic chapter at WebEngage — and opens the door for new beginnings.
