Aleph Unveils ‘One Brand’ Initiative, A Unified Digital Marketing Ecosystem

Aleph launched its “One Brand” campaign. Aleph is an ecosystem of regional digital marketing professionals and technology-driven solutions. By using the Aleph moniker, it unifies its distinctive variety of brands. Aleph specializes in developing markets for local businesses to expand through digital marketing. Furthermore, it helps in linking thousands of marketers with billions of customers worldwide. Httpool, IMS Internet Media Services, Ad Dynamo by Aleph in Nigeria, Kenya, Ghana, and South Africa, and Connect Ads are just a few of the Group’s numerous, primarily regional businesses. The top platforms, advertisers, and agencies across the globe choose it as their go-to ad tech partner.

Aleph aims to unite digital marketing platforms for innovative advertising solutions

The Group has offices in Dubai, the United Arab Emirates, and Buenos Aires. Most of its old brands will be instantly rebranded as Aleph, forming a genuinely global ecosystem of local experts in the process. Additionally, this will help Aleph’s medium-term expansion plan. Aleph hopes to collaborate with over 60 leading digital platforms by 2026 in order to support them in providing creative advertising solutions to customers across more than 150 nations. Aleph aims to promote professional growth, facilitate better collaboration and knowledge sharing, and expand its service offerings beyond its current clientele of 22k advertisers across 45+ platform partners by implementing the One Brand strategy. Additionally, it gives Aleph a platform to fortify its position in current markets, penetrate new areas, quicken organic growth, and look at M&A possibilities that fit in with its strategic goals.

Aleph’s One Brand Initiative

With this endeavor, Aleph will be able to build on the noticeable advancements of the past few years. Since 2021, the Group has grown to service over 45 partners with a committed staff of digital marketing specialists worldwide, having expanded from 90 markets to over 130 markets across five continents. Aleph assists companies in expanding abroad in a cost-effective and de-risked manner by connecting them with new markets through its global connections, unparalleled local knowledge, and scalable solutions.

With the introduction of Aleph Payments and Aleph Express in recent months, Aleph has broadened its offering beyond its core ad tech offering. It offers enterprises stand-alone credit underwriting and payments solutions, building on the nearly two decades of experience Aleph has managing cross-border credit and payments for its partners.

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Aleph Payments

Aleph Payments simplifies the financial complications. They can be associated with KYC, local billing collections, FX exchange, tax settlements, and cross-border payments. This enables companies to concentrate on their core competencies. Currently, Aleph Payments oversees cross-border credits and payments totaling more than $2 billion.

Aleph Express

Aleph Express is the company’s exclusive solution for micro, small, and medium-sized businesses. It offers business owners a platform to build and manage a free e-commerce website, catalog products, generate deals and coupons, and track and process orders. The most revolutionary feature of Aleph Express is its single unified inbox. This unifies Messenger, Instagram, and WhatsApp. It allows businesses to effectively communicate with and sell on their preferred social media platform from one location.

Digital Ad Expert

Aleph’s business plan is supported by Digital Ad Expert. It is the Group’s social program to open up economic prospects through training in digital advertising. Nearly 600,000 active users are enrolled in the Digital Ad Expert site. It was created by international professionals in the field of digital advertising. More than 75,000 students have received their Digital Ad Certificate from the platform. Digital Ad Expert recently joined UNESCO’s Global Education Coalition. Moreover, it supports its ambitious objectives to upskill ten million individuals by 2029 in order to provide even more value for students. This is in addition to the medium-term goal of Digital Ad Expert to certify 100,000 students worldwide.

Through the Group, One Brand will make it possible for Aleph to collaborate with partners like Aleph Express and Digital Ad Expert more successfully in order to scale Aleph payments.

Here’s what they said

Gaston Taratuta, Founder and CEO at Aleph commented, 

At Aleph, we are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative,  a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs worldwide. Our vision for One Brand goes beyond unifying our visual identity. It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in. By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.

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