Aleph Announces Strategic Expansion of ‘One Brand’ Initiative in MENA

Aleph is a multinational force with a focus on technology-driven solutions and digital experts. It has declared the deliberate extension of its “One Brand” Initiative into the Middle East and North Africa (MENA), consolidating its wide array of brands—including Connect Ads—under the one potent Aleph brand. It states that strategic expansion simplifies client services. Additionally, it creates new opportunities for cross-selling multiple services, market expansion, and calculated mergers and acquisitions.

Connect Ads becomes Aleph

With eight physical offices in Dubai, Riyadh, Jeddah, Cairo, Casablanca, Doha, Baghdad, and Karachi, Aleph currently has a presence in 15 MENA markets. New office expansions are scheduled to open soon. Aleph has been selected as the official sales representative for several high-potential markets by the top digital platforms in the world, including X, Google, Spotify, Digital Turbine, WeTransfer, Amazon Advertising, Microsoft Advertising, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, and others.

Encouraging Advertisers with Services

Aleph maximizes digital advertising campaigns locally and globally, enhancing the capabilities of local advertising agencies and brands. Clients are free to focus on high-level strategy because Aleph’s skilled team handles campaign setup, execution, and reporting. The company specializes in paid search, mobile marketing, e-commerce advertising, audio channels, and social & retail media.

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Creative Products and Dedicated Education

As a member of UNESCO’s Global Education Coalition, Aleph’s educational initiative and platform, Digital Ad Expert (www.digitaladexpert.com), aims to upskill millions in digital advertising by 2029, with a focus on the growing youth demographic. This initiative is improving the MENA region’s economic and digital advertising landscape.

Here’s what they said

Mohamed Megahed, Managing Director MENAT  at Aleph commented,

“Our One Brand initiative in MENA is more than just a rebranding effort. It represents our vision to fuse local expertise with our global capabilities. We are committed to empowering local businesses and advertisers in the region with Aleph’s creative powerhouse SELVA, that delivers industry leading creatives for innovative digital marketing campaigns and with The Mediam Group, Aleph’s dedicated Google representation arm. Aleph Payments, a unique credit underwriting and cross-border solution that transforms market expansion from a challenge into an opportunity for growth.”

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