WPP Media’s newly released “Advertising in 2030” report reveals the transformative forces set to impact the global advertising landscape, as predicted by over 60 leading industry experts. From artificial intelligence in content creation to regional divergences in privacy regulation, brands and marketers must rethink strategies for the coming decade.
1. AI as a Creative Force
Generative AI is expected to become central to content creation, with 71% of experts predicting AI will produce the majority of creative work, from advertising assets to entertainment. While efficiency gains are undeniable, human oversight and originality remain critical.
2. Data & Privacy Shifts
Biometric data is projected to be widely adopted for personalization and security, yet a single global privacy standard remains unlikely. Experts highlight geopolitical fragmentation and regulatory differences as major barriers.
3. Bot-to-Bot Marketing
By 2030, most brand-consumer interactions may be handled by AI agents, making efficiency the norm. However, experts caution that premium and luxury brands will still rely heavily on human connection.
4. Consumer Priorities
Price will remain a dominant driver over sustainability in purchase decisions, reversing earlier expectations. While some consumers express a desire for eco-conscious choices, affordability continues to outweigh ideals.
5. Technology & Consumption
Despite hype around AR glasses, VR headsets, and humanoid robots, experts believe smartphones will remain the dominant device. Similarly, 3D printing and micropayments are seen as niche technologies unlikely to reshape mass consumption by 2030.
6. Media & Platforms
Big tech incumbents like Google, Meta, and Microsoft are expected to maintain dominance, though new AI-driven players will rise. News consumption will increasingly shift toward creators, citizen journalists, and even AI-generated content—raising both opportunities and concerns around credibility.
7. Advertising’s Enduring Role
Despite new ways to opt out, advertising will remain deeply woven into digital and physical environments. Experts agree it will continue as a critical pillar of the global economy, spanning retail, transit, and emerging AI-powered channels.
While the exact shape of the industry in 2030 remains uncertain, one truth is clear: advertising is here to stay. The fusion of AI, data, and evolving consumer habits will redefine how brands connect with audiences, demanding agility, creativity, and trust at every step.
For the full report, visit wppmedia.com.
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