Mumbai, India – May 2025: Jupiter Money, a leading digital banking platform revolutionizing how Indians manage their finances, has named Adityan Kayalakal as its new Vice President and Head of Marketing. The strategic appointment comes as Jupiter looks to strengthen its brand presence and drive its next phase of growth in the competitive fintech landscape.
Kayalakal brings with him a wealth of marketing and brand leadership experience, having led key roles across consumer-centric and innovative organizations. Prior to joining Jupiter, he was the Head of Marketing and Go-To-Market Strategy at Veera, where he also played a pivotal role as a founding member. His career includes impactful stints at BYJU’s, NBA India, Publicis Groupe, Digitas India, BBH India, and Rediffusion, underlining his expertise in scaling disruptive, consumer-first brands.
“Excited to join Jupiter Money as VP & Head of Marketing, with one clear goal — taking an already game-changing product to the next level,” shared Kayalakal.
“Over the years, I’ve gravitated towards products that rewrite the rules — from Jio (which democratised data), to BYJU’S (which reimagined learning), to the Nano (which changed access to four-wheelers), to the NBA (which redefined sport in a cricket-first nation), and most recently, Veera (which rethought how we use the internet). And now — Jupiter. A money app that makes traditional banking feel like dial-up in a 5G world.
With smarter savings, a rewarding credit experience, and a design-first approach, Jupiter is already ahead of the curve. Now, it’s about better marketing, sharper storytelling, and deeper customer love.”
Kayalakal’s appointment reflects Jupiter’s commitment to building stronger consumer connections through impactful storytelling, brand innovation, and data-driven marketing strategies. His leadership will be central to enhancing the platform’s visibility and relevance in India’s fast-evolving digital finance space.
