AdGlobal360 (AGL) Secures Digital Mandate for HTech

AdGlobal360 (AGL), a leading MarTech business in India and a part of Hakuhodo International, has been awarded the HTech digital mandate. In order to stand out in this crowded market, the brand’s cutting-edge, customer-first approach for the Indian market demands a comprehensive plan. To increase HTech’s commercial impact in India, AGL will be in charge of managing paid media advertising campaigns across digital platforms, which will include media buying, brand sponsorships, display, and social media advertising for all of HONOR’s product launches.

AdGlobal360 bags digital mandate for HTech

After a thorough evaluation, AGL was chosen by HTech, which was looking for a transformative digital partner, due to the company’s track record of accelerating business growth through data-driven full-funnel strategies, creative marketing, and advanced analytics.

HTech intends to introduce new HONOR products with inventive offers across its range, including smartphones, wearables, and hearables. The company has updated its image and has big plans for India. These services necessitate a strong push and visibility that appeal to the target audience. The brand wants to increase its reach by building a strong online presence as it gets ready for future product launches and manufacturing projects in India.

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About AdGlobal360

AdGlobal360 was founded in 2009 and offers innovative, tech-enabled marketing and digital transformation services to assist brands in expanding their enterprises. AGL has been smoothly facilitating digital transformations for its client partners by fusing innovative solutions with a solid technological base. With its global headquarters located in Gurugram, AdGlobal360 employs more than 1000 experts across eight branches globally. In 2020, AGL became a part of the Hakuhodo International group.

Here’s what they said

Marking the partnership as a significant milestone in HTech’s digital journey, Sharda Mandal, Chief Marketing Officer at HTech, said,

“We are confident that AGL’s principles and offerings align seamlessly with our business goals. We expect this partnership to drive substantial growth in expanding HTech’s digital footprint for Honor portfolio. We aim to elevate our consumer base and market presence by leveraging AGL’s expertise in MarTech-powered digital capabilities.”

Rakesh Yadav, Founder & CEO at AdGlobal360, remarked,

“We are excited about our partnership with HTech and look forward to shaping its digital trajectory. HTech’s innovative approach aligns with our commitment to driving tangible business outcomes. Together, we see a powerful partnership fueled by data-driven innovation, acting as a springboard for HTech’s ambitious growth goals.”

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