London, UK, 4th October 2025: Adform, the most powerful and safe media buying platform built for game changers, today announces the appointment of Liz Hiscoke and Digby Fordham as Sales Directors, and promotion of Kinga Szczerska to Senior Account Director. Propelling Adform’s continued market expansion, these appointments will strengthen the platform’s relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform’s industry-leading omnichannel DSP and empowering clients with measurable outcomes across fast-growing channels such as premium video, Connected TV (CTV), digital out-of-home (DOOH), and audio.
Liz brings a proven track record of commercial acumen and deep relationships in the advertising technology and media space, including over a decade of success forging agency partnerships. She most recently supported international sales at Cluep, an AI-driven mobile and desktop advertising platform, and directed business development for Encore Digital Media, where she delivered strategic growth and orchestrated its market entry in the US. Liz will leverage her network to build Adform’s connections with the foremost holding companies and independent agencies, helping them in meeting key client objectives.
With nearly 15 years of industry experience, Digby is a veteran performance marketing expert. Most recently, as a director at THG Ingenuity, he led commerce solutions for global brands, and previously managed enterprise sales at impact.com across EMEA, with prior senior roles at Yieldify and Incubeta. Digby will focus on developing Adform’s relationships in strategic brand verticals and evangelising the measurable media value its solution enables.
In her new role, Kinga will continue to strengthen Adform’s client operations by driving account growth through game-changing activations. Together, these appointments will play a pivotal role in enhancing partnerships with agencies and expanding Adform’s footprint with regional brands in the south, helping clients optimise their digital media and scale with the growth of the omnichannel opportunity.
Liz Hiscoke, Sales Director at Adform, comments: “Adform’s commitment to transparency and innovation has always stood out in the market. I’m excited to join at a time when agencies need a trusted partner to navigate the complexities of omnichannel advertising and deliver clear performance for their clients.”
Digby Fordham, Sales Director at Adform, adds: “The consumer touchpoints available to brands have never been so varied, but proving results is another question entirely. Advertisers need the confidence and control to know that their spend is driving business-specific outcomes. That’s why I’m delighted to join Adform – its game-changing platform offers that intelligence and flexibility, breaking down silos between channels and helping brands navigate the omnichannel landscape seamlessly.”
Phil Acton, UK Country Manager at Adform, said: “2025 has been a year of game-changing innovation for Adform, with the launch of our Campaign Planner and the DOOH visual interface redefining what’s possible for clients and the future of omnichannel media. Our UK team, with industry leaders like Kinga and now Liz and Digby, is ready to build on this momentum in 2026, deepening our relationships with leading agencies and brands and supporting our continued expansion across the country.”
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