Published on: July 3, 2026
Copenhagen, Denmark, July 3, 2026 – Adform today announced the appointment of Daniel Neuhaus as Senior Vice President & Regional President for the DACH region and the promotion of Stefan Sommer to Chief Growth Officer.
Daniel joins Adform with more than two decades of advertising technology leadership experience in the DACH region. This includes co-founding emetriq and xplosion as well as holding senior leadership roles at mrge, Axel Springer and others. Based in Hamburg, Daniel will oversee Adform’s operations across Germany, Austria, and Switzerland, including Splicky, which was acquired by Adform in late 2025.
Stefan Sommer has been with Adform for ten years and has held a number of leadership positions across the business, most recently leading the DACH region as well as Global Sales & Partnerships. In his new role as Chief Growth Officer, Stefan will oversee Adform’s global partnerships and business development across media, data, technology, global clients, and agencies. He will also spearhead the commercial aspects of Adform’s corporate development.
Both Daniel and Stefan will report to Oliver Whitten, Chief Operating Officer, and serve as members of Adform’s Senior Leadership Team.
Read more: Adform and Adsquare Launch Industry-First Agentic Real-Time Framework Integration
Oliver Whitten, Chief Operating Officer at Adform said:
“I am pleased to welcome Daniel to Adform and to see Stefan stepping into this new role. Daniel brings a wealth of experience to one of our key regions and joins at an exciting time for both Adform and the industry. Our market is evolving rapidly, driven by the emergence of agentic advertising and the continued acceleration of omnichannel opportunities.”
“Stefan has been a key part of Adform’s success over the past ten years. In his new role as Chief Growth Officer, he will be well positioned to strengthen our strategic partnerships, support our clients and partners, and help realize new growth opportunities across our business.”
Daniel Neuhaus said:
“I am excited to join Adform at such a pivotal time for the company and our industry. Adform has built a strong reputation for innovation, independence, and customer focus. I look forward to working with our clients, partners, and teams across the DACH region to build on that momentum and continue driving growth.”
Stefan Sommer said:
“After ten years at Adform, I’m excited to begin this next chapter as Chief Growth Officer. We have a strong foundation, a clear vision, and a unique opportunity to shape the future of advertising. With our leadership in Agentic Advertising, the opening of Adform FLOW through MCP, best-in-class identity capabilities via ID Fusion, and continued innovation across omnichannel, including DOOH, we are helping clients navigate a rapidly changing market with greater intelligence, control, and performance. I look forward to working even more closely with our clients, partners, and colleagues to accelerate growth and take Adform to the next level.”
