Goa, May 2025 — The ABBY Media Awards 2025, powered by The One Show and held during the vibrant Goafest at Taj Cidade, Goa, turned the spotlight on some of the most impactful and innovative work in the media world today. The night was a celebration of smart strategy, meaningful storytelling, and creative excellence that drives real connections in a digital-first world.
ABP Pvt Ltd was honoured as the Publisher of the Year, recognising its commitment to impactful journalism, content innovation, and creating meaningful connections with audiences at scale.
Topping the charts this year was Wavemaker India, which took home the coveted Media Agency of the Year title. With a total of 19 metals—including 1 Grand Prix, 6 Golds, 8 Silvers, and 4 Bronzes—the agency racked up an impressive 124 points, setting a new benchmark for media excellence.
Mindshare India followed closely, bagging 13 metals and scoring 76 points, reinforcing its reputation for consistent, high-quality work across multiple categories.
The awards evening was more than just a trophy count—it reflected the pulse of a changing media landscape. Whether it was campaigns resonating with Gen Z, smart integrations across platforms, or storytelling backed by data and insight, the winners showed how media can truly lead the way in brand building.
|
Agency |
Grand Prix | Gold | Silver | Bronze | Total Metals | Total Points |
|
Wavemaker India |
1 | 6 | 8 | 4 | 19 | 124 |
| Mindshare India | 0 | 4 | 4 | 5 | 13 | 76 |
| EssenceMediacom | 0 | 2 | 2 | 2 | 6 | 36 |
| Initiative Media | 0 | 3 | 1 | 0 | 4 | 30 |
| DDB Mudra Max | 0 | 2 | 0 | 1 | 3 | 20 |
| Tribes Communication Pvt. Ltd | 0 | 2 | 0 | 1 | 3 | 20 |
| HiveMinds Innovative Market Solution | 0 | 0 | 1 | 1 | 2 | 10 |
| Lodestar UM | 0 | 1 | 1 | 0 | 2 | 14 |
| Madison Media | 0 | 0 | 0 | 2 | 2 | 8 |
| Mindshare Bangladesh | 0 | 1 | 1 | 0 | 2 | 14 |
| Publicis Media | 0 | 1 | 1 | 0 | 2 | 14 |
| BC Web Wise Pvt. Ltd | 0 | 0 | 0 | 1 | 1 | 4 |
| Cheil India | 0 | 0 | 0 | 1 | 1 | 4 |
| Coral Media | 0 | 0 | 1 | 0 | 1 | 6 |
| FCB Kinnect | 0 | 1 | 0 | 0 | 1 | 8 |
| PHD India | 0 | 0 | 1 | 0 | 1 | 6 |
| PivotRoots | 0 | 0 | 0 | 1 | 1 | 4 |
