PRCA MENA Announces Imad Lahad as Vice Chair of the Board
Dubai, UAE – The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board.
Imad Lahad, who has been with APCO...
Tarek Daouk Expands Leadership Remit to Turkey as CEO, MENAT and Appointed President, Merkle SEMENAT
Dentsu today announces the appointment of Tarek Daouk as CEO for the newly created sub-cluster of dentsu Middle East North Africa and Turkey (MENAT), expanding his role to lead dentsu’s operations in Turkey. Going forward, Tarek will lead the integrated growth strategy and...
DMS Partners with Pinterest as Sales Representative in Key MENA Markets
Digital Media Services- DMS (a Choueiri Group Brand) is announcing a sales partnership with Pinterest. The partnership will expand Pinterest’s digital advertising solutions to key Middle East & North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq,...
GroupM MENA appoints Pauline Rady as Regional Managing Director and Client Lead
GroupM, WPP’s media investment group, has announced the appointment of Pauline Rady as its new Regional Managing Director and Client Lead at GroupM MENA. Reporting to Amer El Hajj, the CEO of the group, Pauline will establish best-in-class client excellence and scale business...
UM MENAT Appoints Susana Tsui Fitzpatrick as CEO UM UAE
Wednesday 3rd July 2024, Dubai, UAE: UM has appointed Susana Tsui Fitzpatrick as CEO, UM UAE, as part of the global network’s strategic initiative to enhance MENAT’s prominence as a growth region for international brands.
Susana is an award-winning leader and innovator in...
platformance.io Names Hamza Sarawy As MENA’s Head of Communications
MENA – platformance.io, one of the region’s leading next-gen media and Adtech solutions provider, today announced that Hamza Sarawy has been named as the new head of communications for the MENA region, effective 1 July 2024. Sarawy has been an active advocate of the...
Qatar’s Ooredoo Collaborates with NVIDIA to Pioneer AI Expansion in MENA
US-based artificial intelligence behemoth NVIDIA has teamed up with Ooredoo, the largest telecommunications company in Qatar, to integrate AI technologies throughout its data centers in the Maldives, Kuwait, Algeria, Qatar, and Tunisia. This is an important step in advancing...
MENA Digital Adspend reaches $6,25B in 2023
June 13, 2024 – Dubai, UAE: MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year. This marks an increase of over $700M to the market according to the IAB MENA who released the results of their most recent study at a member only event...
Admitad launches training and certification program for agencies amid growing affiliate market in the MENA region
Dubai, UAE – In 2024, the number of advertising agencies working worldwide exceeded 433.000 and continues to grow. Simultaneously, conservative estimates, affiliate marketing spend reached $14.4 billion in 2023 and will exceed $15.7 billion this year. Amid fierce...
Aleph Announces Strategic Expansion of ‘One Brand’ Initiative in MENA
Aleph is a multinational force with a focus on technology-driven solutions and digital experts. It has declared the deliberate extension of its “One Brand” Initiative into the Middle East and North Africa (MENA), consolidating its wide array of brands—including...
