Published on: November 10, 2026
Emotive has won the creative account for two of Zoetis’ leading pet parasite protection brands, Simparica TRIO for dogs and Revolution PLUS for cats. The appointment follows a competitive pitch and also includes production company Emotive Productions.
Emotive will oversee creative development for both brands, collaborating with Zoetis’ media agency, Avenue C. The partnership will focus on building stronger connections between pet owners and the parasite protection products they choose for their pets.
The agency’s approach centres on highlighting the emotional relationship between pet owners and their animals, positioning parasite protection as an expression of care and affection.
Commenting on the appointment, Kim Wright, Marketing Manager, OTC Parasiticides at Zoetis, said, “Pet owners don’t spend their day thinking about parasites. They think about their dog or cat, and how much they mean to them. Emotive understood that from the very first conversation. Their feeling-led approach gave us a clear way to connect Simparica TRIO and Revolution PLUS to what owners truly care about. We’re excited to get started,”
Sebastian Revell, Chief Strategy Officer at Emotive, said, “We’re thrilled to be partnering with Kim and the team at Zoetis. In a low-involvement category, Simparica TRIO and Revolution PLUS are brands that are growing and have huge potential. Our goal is to better connect with pet owners by making parasite protection feel like what it really is: an act of love. We can’t wait to jump in with Avenue C too. The best connected ideas get built when creative and media sit at the same table from day one, and that’s exactly how we’ll approach this partnership,”
Through the collaboration, Emotive and Avenue C will bring creative and media planning together from the outset to develop campaigns that connect pet care with the emotional bond owners share with their dogs and cats.
