Published on: November 10, 2026
Garage Worldwide has brought on Siddharth Shah as its new Executive Creative Director (ECD). In his Mumbai-based role, Shah will oversee the agency’s creative direction and output.
Shah has built his career across several advertising and marketing organisations, including FCB Ulka, BBH, Spring Marketing Capital, Wondrlab and Tilt Brand Solutions. He was also among the founding team members of Spring Marketing Capital.
His portfolio spans campaigns and projects for brands such as KFC, Uber, Pepsi, Netflix, Dream11, Ather, BHIM UPI, Tata AIG, Urban Company, Hotstar, Emirates, Triumph Motorcycles and UltraTech Cement.
Commenting on the appointment, Mithila Saraf, Partner at Garage Worldwide, said, “Siddharth has a rare instinct for finding the idea hiding in plain sight, and the range to make it land. Garage was built to be a new-age agency for new-age brands, and he is exactly the creative leader that ambition needs.”
Shah said, “Garage has the energy of a room where anything can happen, and that’s where the best ideas get made. I want us to make work people choose to watch and talk about. Because boring is the only fight worth picking.”
Founded by Raj Kamble in 2017, Garage Worldwide is a Mumbai-based creative agency operating as part of the Famous Innovations group. Its work spans digital storytelling, design and integrated brand communications.
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