Published on: September 11, 2026
P&N Group, the customer-owned banking organisation behind P&N Bank in Western Australia and BCU Bank in New South Wales and Queensland, has selected independent agency Dilate as its media specialist partner.
Under the new partnership, Dilate will oversee end-to-end media strategy, planning and campaign activation for both banking brands. The agency will bring brand and performance marketing together through an integrated full-funnel approach designed to connect media activity with business growth.
Rebecca Green, Head of Marketing at P&N Group, said Dilate’s senior-level involvement and broader growth strategy were key factors behind the appointment.
“Trust and momentum are everything in banking, and from day one it felt like a very different kind of agency relationship,” Green said. “The value Dilate brings is a senior team at the table with us, willing to challenge our perspective in a noisy market — their strategic depth and passion for the craft set them apart immediately. They treat brand trust and performance as two halves of the same engine: strong performance credentials, a genuine understanding of brand, and the technical depth in attribution and data to provide real-time insights that are essential to our business. Their grasp of data, attribution and technology aligns with exactly where we want to take our brand.”
Dilate has a team of around 75 specialists working across strategy, media, performance, content and technology. Its operating model is centred on close client relationships and direct access to senior expertise, with a focus on translating commercial objectives into measurable outcomes.
Amanda Reid, Head of Partnerships at Dilate, said the P&N Group account reflects the agency’s approach to developing long-term, closely integrated client relationships.
“The media landscape has never been more fragmented or more complex, and clients like P&N Group deserve a partner who can bring strategic clarity alongside the depth of resources to support them through heavy growth phases,” Reid said. “My role, and the role of everyone at Dilate, is to make sure our client’s needs are deeply understood and consistently met. That starts with shared values and a genuine passion for driving real business outcomes. We felt that alignment with P&N Group from day one, and it is the foundation everything else is built on.”
The partnership comes as more growth-oriented brands explore independent agencies for their agility, responsiveness and efficient approach to delivering integrated marketing solutions.
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