Published on: September 4, 2026
The Walt Disney Company has appointed Jennifer Creegan as its new Head of Marketing Technology & Operations, bringing an extensive background in technology, marketing, business strategy and operations to the role.
Creegan joins Disney following a 27-year tenure at Microsoft, where she held a range of leadership positions spanning business, marketing, product and operations. Most recently, she served as Vice President, Strategy, Business Model & Insights for Xbox.
Reflecting on her new role, Creegan wrote on LinkedIn, “The stories of Disney have been part of my life for my entire life. Getting to contribute to this massive evolution of marketing and work with incredible colleagues to create the most impactful moments for fans is extremely meaningful to me.”
Throughout her career, Creegan has developed expertise in building and scaling technology-driven businesses and platforms across the media, gaming and advertising sectors.
Her experience across global organisations and technology-led operations is expected to support Disney’s continued evolution of its marketing capabilities, with a focus on technology, operational excellence and creating meaningful experiences for audiences.
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